California State Rail Plan 2007-08 to 2017-18

SurfSan FranciscoSanta CruzPaso RoblesGrover BeachGuadalupeSalinasAtascaderoCal PolySan Luis ObispoLompocSanta MariaBuelltonSolvangKing CityOaklandSan JosePacificSurflinerCorridorGoletaSanta BarbaraCarpinteriaVenturaOxnardCamarilloMoorparkSimi Valley NewhallChatsworthVan Nuys BurbankAirportGlendaleLos AngelesSan PedroLong BeachAnaheimIrvineSan Juan CapistranoOceansideSolana BeachBakersfieldFullertonSanta AnaSan ClemenMARKETING PROGRAMThe purpose of the marketing program is to create awareness of AmtrakCalifornia train travel as an option in consumer’s minds. Market research showsthat most California travelers do not consider taking the train when makingtravel decisions. Creating this awareness is essential for increasing demand andthus, ridership and revenue.The Marketing Program has a number of components. Advertising is a jointprogram with Amtrak and focuses on the “Travel Made Simple” concept.Public Relations/Outreach includes special promotions, media relations, printedmaterials, and special events. Group Travel includes programs for children,seniors, and college students. The Department coordinates its Rail Safetyactivities with California Operation Lifesaver, and contracts for market research.The Capitol Corridor Joint Powers Authority (CCJPA) has its own marketingprogram, which includes a combination of local marketing efforts and broadbasedmedia campaigns. The CCJPA coordinates its marketing efforts with theState, Amtrak, and CCJPA member agencies.Chapter V–The California Passenger Rail NetworkTHE STATE’S ROLE IN RAIL PASSENGER SERVICEThe State rail system combines intercity, commuter, and freight rail. Intercityrail includes State-supported corridor routes and Amtrak long-distance routes.All three systems share the same infrastructure that is generally owned byprivate railroads, and in some cases, public entities. The State Rail Plan focuseson these rail systems because they share the same infrastructure. The Statesupports: the Pacific Surfliners between San Diego and San Luis Obispo,the San Joaquins between Bay Area/Sacramento and Bakersfield, andthe Capitol Corridor between San Jose and Auburn. Services intended to meetprimarily local needs are developed as commuter and urban rail services ratherthan intercity. In California, Amtrak currently operates all state-supportedintercity rail services under provisions of the Federal Rail Passenger Service Act(49 U.S.C. 24101).Chapter VI–Pacific Surfliner RouteSAN LUIS OBISPO-SANTA BARBARA-LOS ANGELES-SAN DIEGOPRINCIPAL 2007-08 TO 2017-18 ROUTE OBJECTIVESImprove On-Time Performance (OTP) to 90 percent by 2017-18.Streamline operations and improve passenger amenities:• Study Premium Class Service.• Implement passenger on-board wireless internet service.• Implement automated ticket validation and internet ticket purchase.• In the long-term implement comprehensive wireless network for improvedon-board and equipment operations, safety and equipment repair.Improve multimodal connectivity:• Cross-ticketing and coordinated schedules with Metrolink and Coaster.• Improved coordination with urban transit.San Diego6 Executive Summary California State Rail Plan 2007-08 to 2017-18