Newfoundland and Labrador Product Development Strategy

- 86 -to expect that they will be, given the small markets available. Even major successful yearroundheritage and cultural attractions elsewhere in Canada and the United States requirerevenue sources outside of what can be generated from their visitors, whether it be in theform of government subsidies, sponsorships or through fundraising.o Although not specifically addressed earlier, another success in product development inAtlantic Canada appears to be the mentoring programs that have been established aroundthe CTC Product Clubs in the region – initially the Bay of Fundy Product Club and morerecently Economuseums and Acadian tourism experiences. Industry appears to beresponding well to this opportunity for one-on-one counselling and advice addressingvarious aspects of market readiness.o From an environmental sustainability perspective and the issue of providing forconsideration of the tourism agenda in integrated resource management planning, theexamples of British Columbia, Ontario and Nova Scotia suggest some approaches thatmight be considered in Newfoundland and Labrador.o Preserving a sense of place, protecting against overdevelopment and maintaining cultural,heritage and architectural integrity is seen to be critical to the long term sustainability andsuccess of tourism destinations.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study