Newfoundland and Labrador Product Development Strategy

- 38 -Exhibit 2Extent to which Accommodations in Newfoundland & Labrador MetExpectations in Terms of Various Features; – Respondents who did not staywith Family/Friends, Summer 2003 – N=477(1 is did not meet expectations at all; 10 is exceeded expectations)The property having adining room or providingdinnerHaving clean and wellmaintainedguest roomsOverall, exterior of theproperty is attractive andpleasant to look atStaff conduct themselves ina professional mannerStaff always being friendlyand courteousRooms being of acomfortable sizeBeds being of anappropriate type andcomfortBathrooms being of areasonable size with goodquality fixtures andamenitiesMean ScoreforImportanceMean Scorefor MeetingExpectationsPercent Rating10PercentRating 9Percent Rating6 or under5.4* 7.4 16.4% 9.4% 26.4%9.6 8.5 30.8% 22.9% 9.4%7.5 7.9 17.8% 17.2% 18.4%8.7 8.6 34.6% 21.6% 7.7%9.2 9.0 47.8% 21.2% 6.7%7.7 8.0 21.6% 15.9% 16.1%8.3 8.0 22.4% 18.0% 16.4%8.4 8.0 21.0% 16.6% 15.4%Quality of soundproofing 8.3 7.8 19.1% 17.8% 20.1%Source: Preliminary Data; Follow-up research with a sample of visitors to Newfoundlandand Labrador in 2003.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study