Newfoundland and Labrador Product Development Strategy

- 140 -Established Destination Areas That Require and Warrant Further DevelopmentThe ‘tier 2’ destination areas/communities have some, but not sufficient critical mass of anchorattractions, secondary attractions and/or services, but they have the potential to rate well on thecriteria if some identifiable and feasible things can be done to enhance their rating.Our evaluation indicates the following as currently being tier 2 destination areas:o Brigus/Cupids/Port de Graveo Rest of the Baccalieu Trailo Irish Loopo Cape Shoreo Bonavista/Port Uniono Terra Nova/Eastport peninsula/Salvage (Road to the Beaches)o Twillingate/Notre Dame Bayo Corner Brook/Marble Mountain/Humber ValleyThese destinations would receive the next level of priority for further development in thisprogram area. Here the emphasis would primarily be on expanding the base of attractions,accommodations and necessary support services – basically adding what needs to be added toallow them to move towards tier 1 status.Again, lists of project ideas for each of these destination areas are presented in Part II of thisreport.Potential (Latent) Destination AreasThe ‘tier 3’ destinations are those having some strong natural and/or cultural appeals but fewattractions and/or traveller services available currently. Our evaluation identifies these ascurrently warranting this status:o Burin Peninsula/St. Pierre-Miquelono Wesleyville/Newtown (New Wes Valley)o Change and Fogo Islandso Baie Verte Peninsulao Bay of Exploits/Exploits Valleyo Stephenville and Port Au Port Peninsulao Codroy Valley/Southwest coasto Central Viking Trail – north of Shallow Bayo Labrador coast – Mary’s Harbour to Cartwrighto Labrador south coast - L’Anse-au-Clair to Mary’s HarbourThey would be approached as longer-term undertakings requiring more substantial effort andinvestment. In this case, to be eligible for support and assistance, there would need to be acompelling case in terms of their potential for growth and visitor spending. Because of the levelTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study