Newfoundland and Labrador Product Development Strategy

- 282 -WESTERN REGIONNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 37 1135 3 29 25 568 9 538 0 0B&Bs 65 208 2 5 51 158 11 44 1 1Cottages 51 375 4 32 30 216 16 121 1 6B&Bs/Inns 33 215 1 9 14 86 9 64 9 56Total: 186 1933 10 75 120 1028 45 767 11 63% of Each Type 5.4% 3.9% 64.55 53.2% 24.2% 39.7% 5.9% 3.3%DemandSupply of Accommodations in Western Region: By Star Gradeooo80.0%Average annual occupancyrates in the Western region 70.0%are in the 40% range.60.0%Peak season rates have50.0%been in the 73% - 74%range for the past two or 40.0%three years, with30.0%occupancies in the 60% -20.0%62% range for the Junethrough September period. 10.0% 5.4% 3.9%Outside of this period,occupancies are generally0.0%in the below 30%.An exception tothis is in theHumber Valley100%area where the90%winter activity at80%Marble Mountain70%contributes to60%better than average49%50%January throughMarch40%30% 32% 27%occupancies. In30%21%fact, a number of20%the accommodation 10%operators in thevicinity of Marble0%Mountain reportthat their winterseason is as good as if not better than their summer season.64.5%53.2% 53.0%24.2%5.9% 3.3%1/1.5 Star 2/2.5 Star 3/3.5 Star 4/4.5 StarProp'ts UnitsAccommodations in Western Region - Monthly Occupancy Rates: 200275% 74%53%37%30%19%42%JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC YearOccupancyTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study