Newfoundland and Labrador Product Development Strategy

- 277 -Zone 12:Exploits ValleySupplyZONE 12 – Exploits ValleyNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 7 226 0 0 6 212 1 14 0 0B&Bs 7 25 0 0 2 7 3 10 2 8Cottages 4 28 0 0 2 22 2 6 0 0B&Bs/Inns 6 50 0 0 3 20 3 30 0 0Total: 24 329 0 0 13 261 9 60 2 8% Of each- - 54.2% 79.3% 37.5% 18.2% 8.3% 2.4%typeRegion 111 1,468 3.6% 2% 57.7% 70.6% 32.4% 25.5% 6.3% 1.9%(Central)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° The zone has some 330 units of accommodation, most of it in hotel/motel style properties,and most of it at the 2 – 2.5 Star level° The zone has a lower than average proportion of accommodation at the 4 star plus level –only 8 rooms; also a lower than average proportion of rooms at the 3 – 3.5 star level –overall, the quality of accommodations is below average for the provinceDemand° Occupancies in Zone12 are above theregional average forboth July/August andthe June throughSeptember period butslightly belowprovincial averages.° For the Novemberthrough June period,monthly occupanciesare generally under40%100%90%80%70%60%50%40%30%20%10%0%Zone 12 Exploits Valley Occupancy with Comparison to theRegion and Province; 200269% 61%71%58% 53%63%44% 41%47%July/Aug June-Sept AnnualZone Region ProvinceTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study