Newfoundland and Labrador Product Development Strategy

- 246 -of those interview indicated a need for more/better accommodation in the area; 18% indicatedneed for more/better restaurants.Suggested Tourism Development Ideas Worthy of Further Consideration° Expanded entertainment and living history program at Castle Hill and dinner theatre inPlacentia° New and improved informational/directional signs for Cape St. Mary’s° Programming at the Lighthouse at Cape St. Mary’s – artist in residence?; tea room?° More food and beverage services such as tea shops, cafés° Strengthen the Colinet/Mount Carmel/Salmonier cluster by adding more eveningentertainment, activities, hiking trails, kayakingAccommodation Supply, Demand, Needs and Opportunities byZoneThe discussion and analysis presented in the balance of this section of the report is presentedfor each of the Economic Zones in this region. A map illustrating the location of each zone isprovided in Appendix III.The suggestions as to opportunities and needs for accommodations in this region wereidentified during the course of our work on this study from a number of sources – interviewswith tour operators, interviews with tourism industry stakeholders including private operators,representatives of industry associations and provincial and federal government staff, focusgroups with consumers, and findings from our field research and analysis. We have notassessed the market potential or financial feasibility of any of these accommodationproject ideas and do not, therefore, warrant that an opportunity actually exists. Theyshould not be taken as recommendations but as possibilities warranting furtherconsideration.The type and size of particular accommodation properties (new or expanded) proposed in anyarea should be based on a further assessment of the nature of the demand in the region, thegaps, if any, in the type, character and quality of accommodation in the area, and shouldinvolve market feasibility assessments for each business opportunity.The reader is referred to Section 9 of the report for a definition of different types ofaccommodations warranting support, as well as the issues to be considered when assessing theestablishment of new, expanded or upgraded accommodation or campground properties.Zone 20 - Irish LoopSupply° The supply of accommodation is very limited – one of the lowest of all zones in theprovinceTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study