Newfoundland and Labrador Product Development Strategy

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Qualmark - New Zealand's official quality tourism sitehttp://www.qualmark.co.nz/other.shtmlPage 2 of 35/2/2004Assessment processThe assessment process is an important part of Qualmark'srelationship with operators and provides Qualmark with anopportunity to add value to their business and the industry aswhole. It is not a test but a process that the assessor worksthrough with the operator to assist them to achieve Qualmarkendorsement.• The assessment is divided up into six "quality areas" threpresent aspects of the business that contribute to thequality of the customer experience. Within some of thequality areas there may be two or more sections to theassessment depending on the type and complexity of tbusiness.• Each quality area contains a series of minimumrequirements. These are aspects of the service that mube in place in order to meet travellers' fundamentalrequirements. These minimum requirements must be mto ensure eligibility for an endorsement.• Each quality area also includes quality scoring criteria,out in three columns. Those in the first column represereasonably basic customer expectations, the middle coreflect higher quality expectations, and the third columrecognizes aspects that are likely to delight customers.Your quality score is determined by the number of tickshave in each column. An excerpt from the assessmentcriteria is shown below..• The score in each quality area is "weighted" to reflect trelative importance of the different quality areas to theoverall customer experience, and combined to give anoverall quality score.• An overall score of 60% or more, and a score of at leasin each of the six quality areas, must be achieved to beeligible for the Qualmark endorsement. Click here toout more about joining.
Qualmark - New Zealand's official quality tourism sitehttp://www.qualmark.co.nz/other.shtmlPage 3 of 35/2/2004Benefits | Success stories | Joining Qualmark | About us | Contact us | FAQ
Page 4 and 5:
Table of ContentsPage No.Section 3
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Table of ContentsPage No.Section 6:
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Page 10 and 11:
Page 12 and 13:
Page 14 and 15:
The Top Ten Conclusions (continued)
Page 16 and 17:
Section 1IntroductionTHE ECONOMIC P
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- 2 -Objectives and Scope of the St
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- 4 -" Preparation of several backg
Page 22 and 23:
- 5 -Section 2Newfoundland and Labr
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- 7 -There are expectations that th
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- 9 -A recent National Geographic T
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- 11-“changes to exchange rates a
Page 30 and 31:
- 13-• Family (41%)• Learning (
Page 32 and 33:
Section 3Situational AnalysisTHE EC
Page 34 and 35:
- 16 -o Outdoor activities availabl
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- 18 -The province’s tourism prod
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- 20 -Market perspectives on Newfou
Page 40 and 41:
- 22 -o Transportation to and from
Page 42 and 43:
- 24 -Exhibit 1Satisfaction Levels
Page 44 and 45:
- 26 -RoofedAccommodationsSupply of
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- 28 -Nova Scotia and Prince Edward
Page 48 and 49:
- 30 -Hotel/Motel Occupancy by Star
Page 50 and 51:
- 32 -o There are examples of rooms
Page 52 and 53:
- 34 -pricing, rate structures, dis
Page 54 and 55:
- 36 -A few participants reported s
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- 38 -Exhibit 2Extent to which Acco
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- 40 -Clearly the vast majority of
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- 42 -o Growing use of upscale B&Bs
Page 62 and 63:
- 44 -o Not enough 4 star plus prop
Page 64 and 65:
- 46 -As illustrated in thegraph, t
Page 66 and 67:
- 48 -campsite. The rate for sites
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- 50 -o There appears to be an incr
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- 52 -A niche market within the rec
Page 72 and 73:
- 54 -Argentia facility closes at t
Page 74 and 75:
- 56 -expressed views concerned sig
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- 58 -The Department of Tourism, Cu
Page 78 and 79:
- 60 -the province was about 48% hi
Page 80 and 81:
- 62 -A related issue is recreation
Page 82 and 83:
- 64 -HNL also offers a wide range
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- 66 -" Its core programs include:-
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- 68 -Federal Government ProgramsAt
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- 70 -The tourism industry in Newfo
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Section 4Product Development Initia
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- 73 -Key Issues/Opportunities/Chal
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- 75 -Key Issues/ Opportunities/ Ch
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- 77 -o Product Committee scans cur
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- 79 -o Development of mutual respe
Page 100 and 101:
- 81 -The province has recently int
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- 83 -One of the signature areas id
Page 104 and 105:
- 85 -o Ontario’s Product Allianc
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Section 5Overall Strategic Approach
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- 88-This is not to suggest that we
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- 90-Newfoundland’s major tourist
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- 92-Federal government:o National
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- 94-The approach focuses on buildi
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- 96-on its investment. The $300 mi
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Section 6Strengthening and Building
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- 99 -Demand Influencers - Natural
Page 122 and 123:
Exhibit 4Evaluation of Attractions,
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- 103-Top Priority Influencers (10
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- 105-Exhibit 5Rating of Potential
Page 128 and 129:
- 107-Based on this evaluation, act
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- 109-o Staging a spring or fall ev
Page 132 and 133:
- 111-1. Develop pricing ‘tools
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- 113-Cultural and Heritage Attract
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- 115-o Exhibit 7What Does ‘Cultu
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- 117-There are always risks in con
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- 119-Aboriginal and Acadian Cultur
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- 121-Criteria for SupportThe kinds
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- 123-Other Provincial Initiatives
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- 125-The question arises, however,
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- 127-Provincial/Regional Itinerari
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- 129-o A serious shortage of renta
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- 131-This is another sector of the
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- 133-Walking and hiking is one of
Page 156 and 157:
- 135-The Green Bay Trail Guide pro
Page 158 and 159:
- 137-get them developed. We have n
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- 138 -Section 7Strengthening and B
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- 140 -Established Destination Area
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- 143 -Some suggestions:o Build on
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- 144 -Section 8Strengthening Touri
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- 146 -Currently established servic
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- 148 -o The absence of Provincial
Page 174 and 175:
Section 9Strategies for Accommodati
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- 151 -But with demand generating a
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- 153 -To be more explicit, the nee
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- 155 -to assess this. What occupan
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- 157 -o Has evident potential in o
Page 184 and 185:
- 159 -o Accessible by roado Archit
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- 161 -of a feasible proposal by th
Page 188 and 189:
- 163 -The criteria here are relati
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- 165 -significant gaps, such that
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- 167 -We have used scores of low,
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- 169 -o Also, some level operating
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- 171 -Preference should be given t
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- 173 -If this sort of advice is to
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- 175 -some suggestions that the da
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- 177 -only be given in destination
Page 204 and 205:
Section 10Other Product Development
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- 180 -As part of the shoulder and
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- 182 -flexibility in this regard.
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- 184 -from this process has been s
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Section 11Strategies for Market Rea
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- 187 -o Brochure and other marketi
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- 189 -considered in the mystery sh
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- 191 -them of the career opportuni
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- 192 -Section 12LabradorOverviewLa
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- 194 -Tourism Business Support Fun
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- 196 -" Principles and policies fo
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- 198 -Changes Since Completion of
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- 200 -are currently looking at the
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- 202 -development of the Labrador
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- 204 -" Identify Business and Prod
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- 206 -" Some have been long-held f
Page 236 and 237:
Section 13ImplementationTHE ECONOMI
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- 209 -barrel for government handou
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- 211 -In the second case, the appr
Page 242 and 243:
- 213 -General ConclusionsOther con
Page 244 and 245:
- 215 -o Econo-museum/learning prog
Page 246 and 247:
- 217 -across the province - museum
Page 248 and 249:
- 219 -Newfoundland and Labrador To
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- 221 -Exhibit 11Functions of the A
Page 252 and 253:
- 223 -The challenge here is the ne
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- 225 -The first iteration of the a
Page 256 and 257:
- 227 -other organizations the team
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- 229 -Given the kind of budget req
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- 231 -FundingWe recommend that the
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- 233 -Linkage with the Tourism Mar
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- 235 -Hospitality Newfoundland and
Page 266 and 267:
PART IIOpportunities for Product De
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- 237 -Section 14Avalon RegionOverv
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- 239 -Exhibit 13Avalon Region - Oc
Page 272:
- 241 -Destination AreasThe discuss
Page 275 and 276:
- 244 -believes that there is an op
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- 246 -of those interview indicated
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- 248 -Opportunities and NeedsPoten
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- 250 -Opportunities and NeedsWith
Page 283 and 284:
- 252 -Zone 17:Mariner (Baccalieu T
Page 285 and 286:
Section 15Eastern RegionTHE ECONOMI
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- 255 -EASTERN REGIONNumber Number
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- 258 -Trinity Bight (Trinity/Port
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- 260 -Accommodation Supply, Demand
Page 294 and 295: - 262 -Opportunities and NeedsThe p
Page 296 and 297: - 264 -° The fall season of Rising
Page 298 and 299: - 265 -Section 16Central RegionOver
Page 300: - 267 -perform better than the lowe
Page 303 and 304: - 270 -Suggested Tourism Developmen
Page 305 and 306: - 272 -primarily of the hotel/motel
Page 307 and 308: - 274 -but demand outside this peri
Page 309 and 310: - 276 -Demand° Overall occupancies
Page 311 and 312: - 278 -100%90%80%70%60%50%40%30%20%
Page 313 and 314: - 280 -100%90%80%70%60%50%40%30%20%
Page 315 and 316: - 281 -Section 17Western RegionOver
Page 317: - 283 -Destination AreasThe discuss
Page 320 and 321: - 286 -° Raleigh - consider propos
Page 322 and 323: - 288 -Codroy Valley/Southwest Coas
Page 324 and 325: Demand- 290 -ZONE 6 - NordicNumber
Page 326 and 327: - 292 -ooGMNP, this is a significan
Page 328 and 329: - 294 -Demandoo100%90%80%70%60%50%4
Page 330 and 331: - 296 -oThere may be some future op
Page 332 and 333: Section 18Labrador Accommodation As
Page 334 and 335: - 299 -Supply of Accommodations in
Page 336: - 301 -100%90%80%70%60%50%40%30%20%
Page 339 and 340: - 303 -Zone 5: Labrador StraitsSupp
Page 341 and 342: - 305 -As with Zone 4, activity in
Page 343: Qualmark - New Zealand's official q
Page 347 and 348: Qualmark - New Zealand's official q
Page 349 and 350: Qualmark - New Zealand's official q
Page 351 and 352: - i -Appendix IIOther Tourism Proje
Page 353 and 354: - iii -Change and Fogo Islands - Th
Page 355: Appendix IIIMap of Regional Economi
Page 358 and 359: - 1 -Appendix IVGlossary of TermsAC
Page 360 and 361: - 3 -Geographic Markets: Market seg
Page 362 and 363: - 5 -Regional DMO: Regional destina
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Newfoundland and Labrador Product Development Strategy

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