Newfoundland and Labrador Product Development Strategy

- 274 -but demand outside this period is very low; B&Bs in this region perform better than bothregional and provincial averages – interestingly the area has a higher than averageproportion of B&Bs at better than 3 stars° The patterns and levels of demand vary by type of property and area within this zone:- Gander – demand varies with properties reporting turnaways on less than 50% of thenights during thepeak season; thecommunity isclearly a hub fortouring the areawith about 50%of demand beingone night staysand 50% twonight stays- Eastport/Traytown area – thebetter qualitycottages arereportedly full allsummer; someinto midSeptember, withprimarily a Newfoundland resident market- Twillingate Islands area appears to be full with turnaways and there are reportedly lotsof nights when there is no accommodation available .There appears to be an overallshortage of supply during the peak season as well as a gap in the types and quality ofaccommodations available.- Fogo/Change Islands are apparently getting more multiple night stays, althoughdemand is stilllimited.° Overall, better quality,character propertiesappear to do better thanaverageOpportunities and Needs° A demand-influencingstyle property(s) withcharacter, and ofquality, such as an innwith dining inTwillingate (SeeSection 9 of the report100%90%80%70%60%50%40%30%20%10%0%100%90%80%70%60%50%40%30%20%10%0%Zone 14 Kittiwake Coast Occupancy with Comparison to theRegion and Province; 200264% 61%71%23%Zone 14: Kittiwake Coast- Monthly Occupancy Rates 200236%46% 44% 41%47%56% 53%63%62% 66% 49% 52% 33%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study21%JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC YearOccupancy44% 41%47%July/Aug June-Sept AnnualZone Region Province44%