Newfoundland and Labrador Product Development Strategy

- 252 -Zone 17:Mariner (Baccalieu Trail)Supply° This zone has only some 175 units of accommodations in 30 properties, most of it at the 2– 2.5 star level, and found in hotels/motels and B&B style facilities° However, there are 4 B&B/Inn style properties at the 4 – 4.5 Star Grade levelZONE 17 – MarinerNumber of Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 StarProp’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 7 88 0 0 7 88 0 0 0 0B&Bs 14 43 0 0 7 21 6 19 1 3Cottages 3 14 0 0 3 14 0 0 0 0B&Bs/Inns 6 29 0 0 2 12 0 0 4 17Total: 30 174 0 0 19 135 6 19 5 20% Of each- - 63.3% 77.6% 20% 10.9% 16.7% 11.5%typeRegion 139 2,316 0 0 54.7% 43.8% 25.2% 26% 20.1% 30.2%(Avalon)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%Demand° Occupancies in this zone arewell below the average for boththe Avalon region and theprovince as a whole – at lessthan 60% in July/August, andless than 50% for the Junethrough September period.Note however that this zonehas a very low reporting ratefor occupancy data, and thedata should therefore beviewed with caution.100%90%80%70%60%50%40%30%20%10%0%Zone 17 Mariner Occupancy with Comparison to the Region andProvince; 2002Our research revealed thatproperties particularly on theeast side of the peninsula, doZone Region Provincewell on the weekends during the peak season, with events (e.g. sports tournaments,concerts), being a major demand generator for St. John’s area markets. However, duringthe week demand is much more limited. Better quality properties appear to have higherthan average occupancies.57%80%71%46%76%63%26%61%July/Aug June-Sept Annual47%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study