Newfoundland and Labrador Product Development Strategy

- 300 -Accommodations Supply, Demand, Needs and Opportunities byZoneThe suggestions as to opportunities and needs for accommodations in this region wereidentified during the course of our work on this study from a number of sources – interviewswith tour operators, interviews with tourism industry stakeholders including private operators,representatives of industry associations and provincial and federal government staff, focusgroups with consumers, and findings from our field research and analysis. We have notassessed the market potential or financial feasibility of any of these accommodationproject ideas and do not, therefore, warrant that an opportunity actually exists. Theyshould not be taken as recommendations but as possibilities warranting furtherconsideration.The type and size of particular accommodation properties (new or expanded) proposed in anyarea should be based on a further assessment of the nature of the demand in the region, thegaps, if any, in the type, character and quality of accommodation in the area, and shouldinvolve market feasibility assessments for each business opportunity.The reader is referred to Section 9 of the report for a definition of different types ofaccommodations warranting support, as well as the issues to be considered when assessing theestablishment of new, expanded or upgraded accommodation or campground properties.Zone 4: AuroraSupplyNumberofProp’sZONE 4 – AuroraNumber 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 3 47 0 0 3 47 0 0 0 0B&Bs 1 1 0 0 0 0 0 0 1 1Cottages 1 2 0 0 1 2 0 0 0 0B&Bs/Inns 2 14 0 0 2 14 0 0 0 0Total 7 64 0 0 6 63 0 0 1 1% Of each85.7% 98.4% 14.3% 1.6%typeRegion 38 603 5.3% 1.7% 81.6% 85.4% 10.5% 12.8% 2.6% 0.2%(Labrador)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° There are less than 100 units in total in this zone, almost all at the 2 – 2.5 star rangeDemand° Note that reporting rates have been generally low – less than 50%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study