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Newfoundland and Labrador Product Development Strategy

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- 260 -Accommodation Supply, Dem<strong>and</strong>, Needs <strong>and</strong> Opportunities byZoneThe suggestions as to opportunities <strong>and</strong> needs for accommodations in this region wereidentified during the course of our work on this study from a number of sources – interviewswith tour operators, interviews with tourism industry stakeholders including private operators,representatives of industry associations <strong>and</strong> provincial <strong>and</strong> federal government staff, focusgroups with consumers, <strong>and</strong> findings from our field research <strong>and</strong> analysis. We have notassessed the market potential or financial feasibility of any of these accommodationproject ideas <strong>and</strong> do not, therefore, warrant that an opportunity actually exists. Theyshould not be taken as recommendations but as possibilities warranting furtherconsideration.The type <strong>and</strong> size of particular accommodation properties (new or exp<strong>and</strong>ed) proposed in anyarea should be based on a further assessment of the nature of the dem<strong>and</strong> in the region, thegaps, if any, in the type, character <strong>and</strong> quality of accommodation in the area, <strong>and</strong> shouldinvolve market feasibility assessments for each business opportunity.The reader is referred to Section 9 of the report for a definition of different types ofaccommodations warranting support, as well as the issues to be considered when assessing theestablishment of new, exp<strong>and</strong>ed or upgraded accommodation or campground properties.Zone 16:Schooner (Burin Peninsula)SupplyZONE 16 – SchoonerNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 5 206 0 0 5 206 0 0 0 0B&Bs 8 20 1 2 2 5 4 10 1 3Cottages 4 29 0 0 1 8 3 11 0 0B&Bs/Inns 0 0 0 0 0 0 0 0 0 0Total: 17 255 1 2 8 229 7 21 1 3% Of each5.9% .8% 47.1% 89.8% 41.2% 8.2% 5.9% 1.2%typeRegion76 801 4% 3% 55% 60.8% 28.9% 30.6% 11.8% 5.6%(Eastern)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° The zone has over 250 units of accommodation but almost all of it is at the 2 – 2.5 starlevel – almost 90% compared to a provincial <strong>and</strong> regional average of around 60%° The zone has a much lower than average proportion of units at the 3 or 4 star grade level° There are no B&B/Inn style propertiesTHE ECONOMIC PLANNING GROUP of Canada <strong>Newfoundl<strong>and</strong></strong> & <strong>Labrador</strong> Tourism <strong>Product</strong> <strong>Development</strong>D. W. Knight Associates <strong>Strategy</strong> <strong>and</strong> Accommodation Needs Study

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