Newfoundland and Labrador Product Development Strategy

- 156 -o Alpine skiing and/or cross country skiing on site or nearbyo Recreational equipment for use/rent, optional guiding serviceso Hiking and other trails on site or nearbyo Spa on siteWilderness Lodgeo Location in a relatively pristine natural areao Accessible by road or access services providedo Accommodations for at least 40 guestso Rustic accommodations – rooms, suites, chalets, cottageso Access to outdoor adventure activities on site and nearby – kayaking, canoeing,hiking, mountain biking, birding/nature study, snowmobiling, cross country skiing,ATV touringo Guide services availableo Minimum 3 star Canada Selecto On-site diningo Safety services providedo Open at least three seasons per yearSpecialized, Niche PropertyTypes of Properties:o Spa/wellness retreato Religious or fraternal retreat/campo Recreational learning centre/retreato Minimum 3 star standardo Open at least three seasons per yearEvaluation CriteriaWe suggest the following kinds of tests to qualify and evaluate accommodations projects inthis instance (in addition to the traditional assessment criteria used by financial institutions).This would apply only to a key project of the type identified in the strategy – either adestination resort having a range of recreational and other amenities, or a wildernessretreat/lodge associated with outdoor activities other than consumptive ones. Most of thefollowing tests should be met:o Fits the description of a ‘multi season destination resort’, ‘wilderness lodge’ or‘specialized, niche market property’ presented earliero Can draw people to the region and the destination area and encourage extended stayso Ideally, also provides a critical mass of accommodations and amenities sufficient toattract new tourism to the province from its key marketso Has multi-market potential in consumer markets – e.g. touring, getaways, specialinterest, business, etc.o Has evident travel trade market potential – motorcoach, FITTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study