Newfoundland and Labrador Product Development Strategy

- 207 -Additional planning needs to be carried out at the community level to cater to the cruise market,it could take the form for example, of craft demonstrations and sales opportunities, organizedheritage walks and sampling of traditional Labrador fare.5) Other OpportunitiesOther opportunities identified by the Study Team include the following." Highway CorridorsDevelop the southern coastal Labrador portion of the Trans Labrador Highway withinterpretation of coastal/heritage resources, basic services, signage (directional andinterpretive) and highway pull-offs, particularly north of Red Bay." Secondary AttractionsSecondary attractions are needed to increase stay and spend, eg, along the LabradorCoastal Drive, to include the Natural Heritage Centre at Point Amour, a boat tour, WestSt. Modeste waterfront, experiences around the Captain Cartwright story, theWonderstrand and the Golden Cod Protected Area near Port Hope Simpson. Packagingis needed for group and FIT, including features such as these along with the moredeveloped attractions such as Red Bay and Battle Harbour." Shoulder and Winter Season PotentialTouring packages need to be developed to include tundra colours, northern lights, culturallearning plus spring packages for ski dooing and icebergs." Tourist ServicesBasic services are needed (particularly north of Red Bay and the Trans LabradorHighway between Happy Valley-Goose Bay and Churchill Falls).. They should includecommunity signage, information, laundromat, showers, ATMs and public washrooms.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study