Newfoundland and Labrador Product Development Strategy
Newfoundland and Labrador Product Development Strategy
Newfoundland and Labrador Product Development Strategy
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Table of ContentsPage No.Section 5 (cont’d):" Governments are the Most Important Tourism Operators in theProvince.....................................................................................91- What’s the Point?.................................................................92" The Approach to Tourism <strong>Product</strong> <strong>Development</strong> for<strong>Newfoundl<strong>and</strong></strong> <strong>and</strong> <strong>Labrador</strong>......................................................92" Strategies for Growing Revenues in All Seasons ........................94" Presenting the Business Case for Public Sector Involvement <strong>and</strong>Support ......................................................................................94- Where Does <strong>Newfoundl<strong>and</strong></strong> <strong>and</strong> <strong>Labrador</strong> Fit?.....................95- It Needs More Than Marketing to Achieve TourismGrowth.................................................................................96- The Other Aspects of Tourism that Warrants its Support......96Section 6:Strengthening <strong>and</strong> Building on Tourism Dem<strong>and</strong>Influencers particularly those having Shoulder or WinterSeason Potential ..............................................................98" Overall Approach.......................................................................98" Dem<strong>and</strong> Influencers...................................................................99- Evaluation Criteria for Establishing Priorities.......................99" Strategies for Building on Shoulder <strong>and</strong> Winter Capacity.........104- Shoulder <strong>and</strong> Winter Season Dem<strong>and</strong>.................................104- Recommendations for Pursuing Shoulder <strong>and</strong> Winter SeasonPotential.............................................................................108" Combined Ranking of Tourism <strong>Product</strong>s..................................109" Improving Yield ......................................................................109- Recommendations..............................................................109" Natural Attractions...................................................................111- Public Sector Facilities <strong>and</strong> Programs.................................112- Supporting Others ..............................................................112" Cultural <strong>and</strong> Heritage Attractions, Events <strong>and</strong> Programs ..........113- Contemporary Cultural Expression.....................................113- Cultural Heritage................................................................114- Tourism <strong>Product</strong>s <strong>and</strong> Experiences that Fit the Cultural <strong>and</strong>Heritage Tourism Model ...................................................114- Transforming ‘Cultural’ into ‘Cultural Tourism <strong>Product</strong>s’..116- Professional Programs <strong>and</strong> Community-Based Programs....117- Aboriginal <strong>and</strong> Acadian Cultures........................................119- Exporting Our Arts <strong>and</strong> Culture <strong>and</strong> the Impact on Tourism119THE ECONOMIC PLANNING GROUP of CanadaTourism Consultants
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