Newfoundland and Labrador Product Development Strategy

Qualmark - New Zealand's official quality tourism sitehttp://www.qualmark.co.nz/eligibility.shtmlPage 1 of 45/2/2004SearchSearch here for places tostay, things to do, ways toget around and visitorservicesType of search--Select from list--Qualmark status--Select from list--Region--Select from list--NZ MapStar grade definitions:AcceptableGoodVery goodExcellentExceptionalApplied For Undergoingassessment"Endorsed" definition:Professional andtrustworthyFor more detaileddefinitions Click here"We have already used theassessment criteria as ameasure of our ownperformance. It has helpedto highlight our strengthsand areas we can improve."Air SafarisTekapoQualmark's assessmentsystemsThe assessmentprocessAdditionalprocess notesCustomer feedbackThe Licensing ProcessThe assessment systems determine the eligibility of tourismaccommodation businesses to be part of the Qualmarklicensing system. The integrity and scope of the assessmentsystems are critical in establishing the credibility of theQualmark as a mark of quality.Tourism-related businesses can enter the Qualmark licenssystem by way of a star grading assessment for accommodabusinesses, or an endorsement assessment for activity,adventure tourism, transport and service operators.Qualmark's assessment systemsQualmark's assessment systems have been developed inconjunction with operators, sector and industry associationsother stakeholders to ensure they accurately reflect the neeand expectations of today's visitors, and that they have brosupport within the industry. The systems have also beendeveloped with reference to international tourism assessmesystems and customer research, as well as drawing onQualmark's own extensive experience in assessing tourismbusinesses.All of Qualmark's assessment systems are based on the sambasic methodology and processes. They first determine thattraveller's minimum requirements (ie the things that absolumust be there) are met. They then assign quality scores invariety of areas appropriate for that business, which areweighted to determine an overall quality score. Foraccommodation businesses, this overall quality score determthe star grade, while for other tourism businesses the qualitscore must be 60% or more in order to confirm the Qualmaendorsement.The assessment processAppropriate fee andapplication received