Newfoundland and Labrador Product Development Strategy

- 1 -Appendix IVGlossary of TermsACOA: Atlantic Canada Opportunities AgencyAdventure Tourism: Tourism that involves physical exertion, usually in the outdoors.ACTP: Atlantic Canada Tourism Partnership - a marketing alliance involving ACOA, thefour provincial departments of tourism and the four provincial tourism industry associations.Airlift: Aircraft capacityAuthentic cultural/heritage product: A tourism product that is to a large extent a genuinecultural feature or a genuine heritage artifact, rather than one that is that is contrived. Itinvolves restoration rather than replication. It is original rather than representational.Canada Select: A national program of rating fixed-roofed accommodations to assist theconsumer.Camping Select: A national program of rating campgrounds and recreational vehicle parks toassist the consumer.Collateral: Print materials used in marketing, such as brochures, flyers, information sheets,etc.Commission: The compensation that a travel agent or other intermediary receives from aproduct supplier in return for selling their products or services. Commissions are usuallybased on a percentage of the retail value of the transaction.Consolidator: In the air transportation sector, this is someone that charters aircraft on behalfof several clients, in which each client group commits for using/selling a block of the seats ona charter flight.Cooperative Marketing: The sharing of marketing costs for mutual benefit. Participants in acooperative marketing initiative may include one or more travel product suppliers, adestination marketing organization, and travel trade companies such as tour operators orwholesalers. Usually all participating organizations share in the administration and/or cost ofthe marketing program.CTC: Canadian Tourism CommissionCultural Heritage: The human presence in the world – people and communities today;history of cultures, communities and regions; cultural entertainment, festivals and events (art,theatre, books, media)THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs StudyAppendix IV: Glossary