Newfoundland and Labrador Product Development Strategy

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- ii -Irish Loop° No additional ideas identifiedCape Shore° Boat tours – Argentia Harbour/Placentia Bay – Islands° Traymore Players – Agnes Walsh – plays, storytelling – south of PlacentiaEastern RegionTrinity Bight (Trinity/Port Rexton area)° Packages – art/painting vacations, photography,° Preservation of shoreline fishing premises in various communities to protect the builtheritageBonavista/Port Union° Interpretive panels/signage and stopping points at various locations around theDiscovery Trail, e.g. King’s CoveBurin Peninsula/St. Pierre-Miquelon° More activities and things to see and do such as boat tours,Central RegionTerra Nova/Eastport Peninsula/Salvage° Develop wilderness canoeing and kayaking in TNNP; Terra Nova River has beenidentified as a possible Canadian Heritage River DELETE° Promote Terra Nova National Park as a destination for cruise ships° Burnside archaeological dig° Expand The Winterset in Summer, a Literary festival held in the Eastport PeninsulaTwillingate° No additional ideas identifiedWesleyville/Newtown (New Wes Valley)o Finish the Badger’s Quay area – golf course, harbour development, boat charters foricebergs and whaleso Encourage the development of activities such as kayaking, wind surfing, fishing,birding, iceberg viewingTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs StudyAppendix II: Other Tourism Project Ideas Identified During The Study
- iii -Change and Fogo Islands – The Island Experience° Expand and improve walking trails.° Kayaking/marine tours around the Islands;° Heritage tours around the Islands° Brimstone Head;Baie Verte PeninsulaThese further project ideas were identified in the Emerald Zone strategy:° Packages using improved air links into Deer Lake° Link to T’Railway for snowmobiling – a snowmobile trail up the Baie Verte Peninsula,also additional snowmobile trails primarily for resident market, ATV tourism in rest ofyear° Build on hiking trails – complete existing trails add amenities, improve marketing° Specific developments in La Scie (tourist orientation plaza, headland harbour look-off,boat tours; redevelopment of old forge bakery); Fleur de Lys (signage, interpretivepanels, village promenade, additional tourist service businesses)° Tourism signage program – interpretation, directionalBay of Exploits° Implement the Exploits Coastal Trail Tourism Initiative° Botwood Heritage Park – upgrading and expansion of this community facility so that itis better able to accommodate the growing recreational vehicle caravan market visitingthe area° Sailing, boating, kayaking – in Bay of Exploits/Notre Dame Bay° Packaging of outdoor and cultural experiences; museum passportWestern RegionTop of the Viking Trail° Develop/strengthen circle route experience through Roddickton° Further development of Viking Festival° Learning vacations – the Vikings, whales and wildflowers, heritage learning vacationin fishing crew bunkhouse° Review projects proposed in tourism development strategy for St. Lunaire-Griquet asto their fit with the strategy and potential priority° Adventure cruising including 3 – 4 day boat cruise from St. Lunaire to Battle Harbour;° Continue with shoulder and winter season development – snowmobiling, snowshoeing,cross country, packagesTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs StudyAppendix II: Other Tourism Project Ideas Identified During The Study
Page 4 and 5:
Table of ContentsPage No.Section 3
Page 6 and 7:
Table of ContentsPage No.Section 6:
Page 8 and 9:
Page 10 and 11:
Page 12 and 13:
Page 14 and 15:
The Top Ten Conclusions (continued)
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Section 1IntroductionTHE ECONOMIC P
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- 2 -Objectives and Scope of the St
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- 4 -" Preparation of several backg
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- 5 -Section 2Newfoundland and Labr
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- 7 -There are expectations that th
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- 9 -A recent National Geographic T
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- 11-“changes to exchange rates a
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- 13-• Family (41%)• Learning (
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Section 3Situational AnalysisTHE EC
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- 16 -o Outdoor activities availabl
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- 18 -The province’s tourism prod
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- 20 -Market perspectives on Newfou
Page 40 and 41:
- 22 -o Transportation to and from
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- 24 -Exhibit 1Satisfaction Levels
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- 26 -RoofedAccommodationsSupply of
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- 28 -Nova Scotia and Prince Edward
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- 30 -Hotel/Motel Occupancy by Star
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- 32 -o There are examples of rooms
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- 34 -pricing, rate structures, dis
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- 36 -A few participants reported s
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- 38 -Exhibit 2Extent to which Acco
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- 40 -Clearly the vast majority of
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- 42 -o Growing use of upscale B&Bs
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- 44 -o Not enough 4 star plus prop
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- 46 -As illustrated in thegraph, t
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- 48 -campsite. The rate for sites
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- 50 -o There appears to be an incr
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- 52 -A niche market within the rec
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- 54 -Argentia facility closes at t
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- 56 -expressed views concerned sig
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- 58 -The Department of Tourism, Cu
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- 60 -the province was about 48% hi
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- 62 -A related issue is recreation
Page 82 and 83:
- 64 -HNL also offers a wide range
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- 66 -" Its core programs include:-
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- 68 -Federal Government ProgramsAt
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- 70 -The tourism industry in Newfo
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Section 4Product Development Initia
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- 73 -Key Issues/Opportunities/Chal
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- 75 -Key Issues/ Opportunities/ Ch
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- 77 -o Product Committee scans cur
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- 79 -o Development of mutual respe
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- 81 -The province has recently int
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- 83 -One of the signature areas id
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- 85 -o Ontario’s Product Allianc
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Section 5Overall Strategic Approach
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- 88-This is not to suggest that we
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- 90-Newfoundland’s major tourist
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- 92-Federal government:o National
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- 94-The approach focuses on buildi
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- 96-on its investment. The $300 mi
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Section 6Strengthening and Building
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- 99 -Demand Influencers - Natural
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Exhibit 4Evaluation of Attractions,
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- 103-Top Priority Influencers (10
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- 105-Exhibit 5Rating of Potential
Page 128 and 129:
- 107-Based on this evaluation, act
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- 109-o Staging a spring or fall ev
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- 111-1. Develop pricing ‘tools
Page 134 and 135:
- 113-Cultural and Heritage Attract
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- 115-o Exhibit 7What Does ‘Cultu
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- 117-There are always risks in con
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- 119-Aboriginal and Acadian Cultur
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- 121-Criteria for SupportThe kinds
Page 144 and 145:
- 123-Other Provincial Initiatives
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- 125-The question arises, however,
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- 127-Provincial/Regional Itinerari
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- 129-o A serious shortage of renta
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- 131-This is another sector of the
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- 133-Walking and hiking is one of
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- 135-The Green Bay Trail Guide pro
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- 137-get them developed. We have n
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- 138 -Section 7Strengthening and B
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- 140 -Established Destination Area
Page 166 and 167:
- 143 -Some suggestions:o Build on
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- 144 -Section 8Strengthening Touri
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- 146 -Currently established servic
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- 148 -o The absence of Provincial
Page 174 and 175:
Section 9Strategies for Accommodati
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- 151 -But with demand generating a
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- 153 -To be more explicit, the nee
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- 155 -to assess this. What occupan
Page 182 and 183:
- 157 -o Has evident potential in o
Page 184 and 185:
- 159 -o Accessible by roado Archit
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- 161 -of a feasible proposal by th
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- 163 -The criteria here are relati
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- 165 -significant gaps, such that
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- 167 -We have used scores of low,
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- 169 -o Also, some level operating
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- 171 -Preference should be given t
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- 173 -If this sort of advice is to
Page 200 and 201:
- 175 -some suggestions that the da
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- 177 -only be given in destination
Page 204 and 205:
Section 10Other Product Development
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- 180 -As part of the shoulder and
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- 182 -flexibility in this regard.
Page 210 and 211:
- 184 -from this process has been s
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Section 11Strategies for Market Rea
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- 187 -o Brochure and other marketi
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- 189 -considered in the mystery sh
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- 191 -them of the career opportuni
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- 192 -Section 12LabradorOverviewLa
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- 194 -Tourism Business Support Fun
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- 196 -" Principles and policies fo
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- 198 -Changes Since Completion of
Page 228 and 229:
- 200 -are currently looking at the
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- 202 -development of the Labrador
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- 204 -" Identify Business and Prod
Page 234 and 235:
- 206 -" Some have been long-held f
Page 236 and 237:
Section 13ImplementationTHE ECONOMI
Page 238 and 239:
- 209 -barrel for government handou
Page 240 and 241:
- 211 -In the second case, the appr
Page 242 and 243:
- 213 -General ConclusionsOther con
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- 215 -o Econo-museum/learning prog
Page 246 and 247:
- 217 -across the province - museum
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- 219 -Newfoundland and Labrador To
Page 250 and 251:
- 221 -Exhibit 11Functions of the A
Page 252 and 253:
- 223 -The challenge here is the ne
Page 254 and 255:
- 225 -The first iteration of the a
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- 227 -other organizations the team
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- 229 -Given the kind of budget req
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- 231 -FundingWe recommend that the
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- 233 -Linkage with the Tourism Mar
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- 235 -Hospitality Newfoundland and
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PART IIOpportunities for Product De
Page 268 and 269:
- 237 -Section 14Avalon RegionOverv
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- 239 -Exhibit 13Avalon Region - Oc
Page 272:
- 241 -Destination AreasThe discuss
Page 275 and 276:
- 244 -believes that there is an op
Page 277 and 278:
- 246 -of those interview indicated
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- 248 -Opportunities and NeedsPoten
Page 281 and 282:
- 250 -Opportunities and NeedsWith
Page 283 and 284:
- 252 -Zone 17:Mariner (Baccalieu T
Page 285 and 286:
Section 15Eastern RegionTHE ECONOMI
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- 255 -EASTERN REGIONNumber Number
Page 290 and 291:
- 258 -Trinity Bight (Trinity/Port
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- 260 -Accommodation Supply, Demand
Page 294 and 295:
- 262 -Opportunities and NeedsThe p
Page 296 and 297:
- 264 -° The fall season of Rising
Page 298 and 299:
- 265 -Section 16Central RegionOver
Page 300:
- 267 -perform better than the lowe
Page 303 and 304: - 270 -Suggested Tourism Developmen
Page 305 and 306: - 272 -primarily of the hotel/motel
Page 307 and 308: - 274 -but demand outside this peri
Page 309 and 310: - 276 -Demand° Overall occupancies
Page 311 and 312: - 278 -100%90%80%70%60%50%40%30%20%
Page 313 and 314: - 280 -100%90%80%70%60%50%40%30%20%
Page 315 and 316: - 281 -Section 17Western RegionOver
Page 317: - 283 -Destination AreasThe discuss
Page 320 and 321: - 286 -° Raleigh - consider propos
Page 322 and 323: - 288 -Codroy Valley/Southwest Coas
Page 324 and 325: Demand- 290 -ZONE 6 - NordicNumber
Page 326 and 327: - 292 -ooGMNP, this is a significan
Page 328 and 329: - 294 -Demandoo100%90%80%70%60%50%4
Page 330 and 331: - 296 -oThere may be some future op
Page 332 and 333: Section 18Labrador Accommodation As
Page 334 and 335: - 299 -Supply of Accommodations in
Page 336: - 301 -100%90%80%70%60%50%40%30%20%
Page 339 and 340: - 303 -Zone 5: Labrador StraitsSupp
Page 341 and 342: - 305 -As with Zone 4, activity in
Page 343 and 344: Qualmark - New Zealand's official q
Page 351: - i -Appendix IIOther Tourism Proje
Page 355: Appendix IIIMap of Regional Economi
Page 358 and 359: - 1 -Appendix IVGlossary of TermsAC
Page 360 and 361: - 3 -Geographic Markets: Market seg
Page 362 and 363: - 5 -Regional DMO: Regional destina
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Newfoundland and Labrador Product Development Strategy

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