Newfoundland and Labrador Product Development Strategy

- 262 -Opportunities and NeedsThe primary need in this area, based on comments received from tour operators andconsumers, is for upgraded accommodation properties – either fundamental transformation ofsome of the existing properties (particularly the hotel/motel accommodation) or new, betterquality, character, demand-influencing style accommodation. (See Section 9 for definitionsand the introduction to this section on accommodations for cautions and caveats). Theavailability of better accommodation is seen to be important if tourism in the area is todevelop further – but, it will also be important that this happen in concert with other efforts toprovide more things to see and do in the area, more reasons to visit and more promotion of thearea, particularly in partnership with St. Pierre-Miquelon. The current supply/demand mix,and the somewhat limited tourism activity in the region suggests no gap in overall supply atpresent.Zone 15:DiscoverySupply° There is a good mix of properties of different types and star grade throughout the zone;with a higher than average proportion of properties at the 3 – 3.5 star grade level; despiteseveral 4 star plus properties, there is still less than 10% of rooms at this quality level° Hotels in the region tend to be at the 2 – 2.5 star level – the lack of air conditioning is afactor; also some of the supply is old style motel properties° There is a proportionally larger supply of B&B/Inn style properties than average for theprovince° There is some limited increases in supply coming on stream in 2004 – including anexpansion at Fisher’s Loft; and a few additional B&B and cottage units in Trinity andBonavista; there has also been recent plans for a hotel in Trinity.ZONE 15 – DiscoveryNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 9 321 0 0 7 175 2 146 0 0B&Bs 19 48 0 0 14 35 3 10 2 3Cottages 20 126 2 22 11 47 5 39 2 18B&Bs/Inns 13 100 0 0 5 34 5 47 3 19Total: 61 595 2 22 37 291 15 242 7 40% Of each3.2% 3.7% 60.7% 48.9% 24.6% 40.7% 11.5% 6.7%typeRegion76 801 4% 3% 55% 60.8% 28.9% 30.6% 11.8% 5.6%(Eastern)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study