Newfoundland and Labrador Product Development Strategy

- 280 -100%90%80%70%60%50%40%30%20%10%0%Zone 11: Emerald - Monthly Occupancy Rates 200227% 33% 33% 23% 24%23%21%17%17%12% 9%11% 9%JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC YearOccupancyOpportunities and Needs° The area has not been atourist destination todate and a significantlevel of furtherdevelopment would beneeded to move it tothis status.° Poor qualityaccommodations havefurther hurt the area – itis not appealing as anovernight stopcurrently.° Further development of attractions and activities in the area, in line with the Emerald Zonetourism strategy, should help to increase visitation to the region – and it will be importantthat accommodations be upgraded to meet the expectations of these visitors° Occupancies suggest limited need for additional accommodations. There may be anopportunity for a small, demand influencing style property (See Section 9 of the report fordefinitions and the introduction to this section on accommodations for cautions andcaveats) in Fleur De Lys or Coachman’s Cove to respond to the growth in visitation to thispart of the area.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study