Newfoundland and Labrador Product Development Strategy

- 247 -° There is no supply higher than 3 – 3.5. Star grade, and two of properties at this level aresingle rental units only° The accommodation supply is primarily in B&B style accommodationZONE 20 – Irish LoopNumber of Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 StarProp’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 1 10 0 0 1 10 0 0 0 0B&Bs 10 31 0 0 6 19 4 12 0 0Cottages 4 10 0 0 2 8 2 2 0 0B&Bs/Inns 1 5 0 0 1 5 0 0 0 0Total 16 56 0 0 10 42 6 14 0 0% Of each- - 62.5% 75% 37.5% 25% - -typeRegion 139 2,316 0 0 54.7% 43.8% 25.2% 26% 20.1% 30.2%(Avalon)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%100%90%80%70%60%50%40%30%20%10%0%Demand° Occupancy rates are wellbelow provincial averages inboth the peak season and theJune through September period° This is an example of an area,where, to some extent, the lackof appropriate quality andcharacter of supply is a factorin the low occupancies° None of the existing propertiesZone 20: Irish Loop - Monthly Occupancy Rates 20029%5%7% 8%16%33%61% 57%31%15%100%90%80%70%60%50%40%30%20%10%23%0%6%Zone 20 Irish Loop Occupancy with Comparison to the Regionand Province; 2002are in the ‘demand-influencingcategory – with character andunique appeal, good quality, inscenic setting, and with gooddining. As a result, most visitorschoose to take day trips only to thisarea and stay overnight in St.John’s or in the Mount Carmel area(in Cape Shore region)° Demand in this region is virtuallyOccupancynon-existent from Novemberthrough May, for those properties reporting (most of properties are seasonal only)JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC Year59%27%80%71%46%76%63%27%61%July/Aug June-Sept AnnualZone Region Province47%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study