Newfoundland and Labrador Product Development Strategy

- 273 -gaps, if any, in the type, character and quality of accommodation in the area, and shouldinvolve market feasibility assessments for each business opportunity.The reader is referred to Section 9 of the report for a definition of different types ofaccommodations warranting support, as well as the issues to be considered when assessing theestablishment of new, expanded or upgraded accommodation or campground properties.Zone 14:Kittiwake CoastSupply° This zone has over 12% of all accommodation units in the province - most of them in thehotel/motel category. Many of the accommodations in the region are located in Gander;° Most of the accommodations are at the 2 – 2.5 star level though there are a scattering ofbetter quality properties.° The supply of 4 – 4.5 star accommodation is very limited° A number of smaller additional properties are potentially opening in 2004 onFogo/Change Islands; also another B&B in Twillingate is under development; nosignificant new supply was identified as being plannedZONE 14 – KittiwakeNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 17 638 2 7 13 455 2 176 0 0B&Bs 22 62 0 0 9 28 11 27 2 7Cottages 16 148 0 0 12 118 3 25 1 5B&Bs/Inns 8 56 0 0 1 8 5 40 2 8Total: 63 904 2 7 35 609 21 268 5 20% Of each3.2% 0.8% 55.6% 67.4% 33.3% 29.6% 7.9% 2.2%typeRegion 111 1,468 3.6% 2% 57.7% 70.6% 32.4% 25.5% 6.3% 1.9%(Central)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° The quality of cottages in this region is primarily at the 2 – 2.5 star level with little supplyof better quality properties in this categories; there are reports that this product is tiredDemand° Overall, occupancies are better than other parts of this region, but below the provincialaverage° Annual occupancies are close to provincial averages° Hotel/motel occupancies are similar – slightly better than the region overall, but belowprovincial averages; cottages have higher occupancies than average in July and August,THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study