Newfoundland and Labrador Product Development Strategy

- 152 -o Smaller resorts, cottage resorts and lodges having on-site or nearby recreational andother amenities, and either housekeeping units or dining, or both. They function likeresorts in the marketplace, albeit to a lesser degree, so their impact is more ininfluencing trip itineraries than in generating trips.o Character inns – either country inns, heritage inns and professional bed & breakfasts– in appealing locations and/or settings, with dining. A country inn exemplifies theheritage architectural character of a rural life in the province, while a heritage innexemplifies the unique character of a former era, such as art nouveau, Victorian, etc.A professional bed and breakfast is a country inn or heritage inn that doesn’t servedinner. While the architecture and ambiance of the property should be appealing, tobe truly a demand influencing property, there should be a selection of interestingthings to do and see on site and in the area as well and the operator should advise andassist guests in this regard.o Other unique, character accommodations having comparable appeals, such as aconverted lighthouse (for example: Quirpon Island). Such properties would rely onthe use of a very unique setting, building style and ambiance, coupled with a selectionof interesting things to do and see on site and in the area.In each of the foregoing cases, the property should have experiential qualities that move itwell beyond servicing the needs of travellers for accommodations.In this case, the project should be located in or adjacent to a designated destination area if it isto be given support. Again, support should be for:o New development and/or expansions where warrantedo Addition of recreational and other amenities that will grow demando Upgrading and property transformations to meet market expectationso Programming, packaging and marketing to develop shoulder/off season marketsFilling Gaps in the Supply of AccommodationsFilling gaps means overcoming an obstacle to growing tourism in the area by adding neededaccommodations. This could include gaps in the quantity of accommodations available, aswell as in the quality and/or type available.Demand influencing accommodations should be given preference for filling gaps wheneversuch a choice is available and feasible.This category potentially brings into the mix the other types of accommodation properties,which we refer to as traveller services accommodations, mainly the hotel or motel, or bed andbreakfast property. These also warrant support, however, only in the case of filling a cleargap in supply. And they should be only a second choice; for instances where a demandinfluencing style of property is not forthcoming.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study