Newfoundland and Labrador Product Development Strategy

- 39 -Exhibit 3Preferences and Expectations of Newfoundland and Labrador VisitorsRegarding AccommodationsTotalOriginsSample Maritimes Ontario Other US/Int’lCanadaType of Accommodation preferred when taking a vacation trip like the one to N&L (Multipleresponses; N= 676)B&B 40% 32% 42% 47% 40%Nat’l or Prov’l Park Campground 34% 28% 34% 39% 35%Hotels 27% 31% 26% 25% 25%Motels 25% 27% 25% 22% 23%Private campground/trailer park 21% 16% 21% 22% 25%Homes of Friends/Relatives 16% 21% 17% 17% 11%Country inn 14% 14% 13% 14% 13%Commercial cottage/cabin 11% 15% 9% 10% 10%Private cottage/cabin 8% 8% 7% 9% 10%Resort 5% 5% 5% 9% 3%Quality of accommodation preferred (only asked of those seeking commercial, roofedaccommodation – N= 477)First Class/Superior: 4 – 5 Star 15% 14% 18% 13% 13%Mid Quality: 3 Star 62% 62% 63% 61% 62%Basic Accommodation: 2 – 2.5 Star 18% 19% 16% 24% 19%Don’t know/Not Sure 5% 56% 4% 2% 7%Extent to which various features are generally important when staying in accommodation whiletravelling for pleasure; (Means of 1 – 10 rating where 10 is extremely important)The property has a dining room orprovides dinner (Note: Significantportion preferred B&Bs and dinner5.4 6.0 5.4 5.5 4.8was not important to them)Guest rooms are clean and wellmaintained9.6 9.6 9.6 9.4 9.6Overall, the exterior of the propertyis attractive and pleasant to look at7.5 7.7 7.6 7.5 7.1Staff conduct themselves in aprofessional manner at all times8.7 8.8 8.7 8.8 8.6Staff is always friendly & courteous 9.2 9.3 9.2 9.2 9.0Rooms are of a comfortable size 7.7 7.9 7.8 7.6 7.6Beds are of an appropriate type andcomfort8.3 8.5 8.6 7.7 8.1Bathrooms are of a reasonable sizewith good quality fixtures &8.4 8.2 8.5 8.4 8.5amenitiesQuality of soundproofing 8.3 8.6 8.3 8.0 8.2THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study