Newfoundland and Labrador Product Development Strategy

- 276 -Demand° Overall occupancies are well below provincial and regional averages, with peak seasondemand only just at 50%;° Occupancies outside of the June through September period are less than 30%° Properties interviewedreport that they arerarely full and that 2003was slow compared toprevious yearsOpportunities and NeedsThere is no evidence of anydemand for additionalaccommodation at this timeunless it was truly ofdestination/demandgenerating character, andthis zone is not likely to bea preferred location forsuch a property.100%90%80%70%60%50%40%30%20%10%0%Zone 13 Coast of Bays Occupancy with Comparison to theRegion and Province; 200250%61%71%42%53%63%28%July/Aug June-Sept AnnualZone Region Province41% 47%Zone 13: Coast of Bays - Monthly Occupancy Rates 2002100%90%80%70%60%50%40%30%20%10%0%54%47%39%26% 28% 25% 26% 28%15% 19% 17% 16% 14%JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC YearOccupancyTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study