Newfoundland and Labrador Product Development Strategy

- 250 -Opportunities and NeedsWith the new accommodation supply coming on stream in 2004 and other proposed andrumoured development, it may well be that the opportunities identified below will beaddressed. (See the introduction to this section on accommodations for cautions and caveats)Opportunities and needs identified for the Capital Coast area include:° Group tour operators have identified a need for a mid-market hotel suitable for grouptours. This may well be provided by the property opening in 2004 on Kenmount Road(though it is not a downtown location which is preferred by group tours) and plans for asecond Marriott property on the waterfront (60 rooms)° The other gap identified is a full service, high quality heritage inn with dining – somethingin the range of 15 to 20 rooms or so, catering to leisure as well as corporate markets.Zone 18:Avalon GatewaySupplyZONE 18 – Avalon GatewayNumber of Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 StarProp’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 3 33 0 0 3 33 0 0 0 0B&Bs 7 23 0 0 5 17 2 6 0 0Cottages 3 31 0 0 1 7 2 24 0 0B&Bs/Inns 3 17 0 0 0 0 1 5 2 12Total 16 104 0 0 9 57 5 35 2 12% Of each- - 56.3% 54.8% 31.2% 33.7% 12.5% 11.5%typeRegion 139 2,316 0 0 54.7% 43.8% 25.2% 26% 20.1% 30.2%(Avalon)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° The zone has only 104 units, welldistributed by type and star grade– on par with the provincialaverage° Two of the B&Bs/Inns are in theMount Carmel/Colinet area,which is central to the CapeShore and Irish Loop touringroutes and appears to be apopular overnight spot.100%90%80%70%60%50%40%30%20%10%0%Zone 18 Avalon Gateway Occupancy with Comparison to theRegion and Province; 200251%80%71%44%76%63%25%61%July/Aug June-Sept AnnualZone Region Province47%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study