Newfoundland and Labrador Product Development Strategy

- 107-Based on this evaluation, activities, markets and transportation needs with the most potential canbe grouped in three sets, as follows. Note that this assessment is for the province overall and thatthe potential in the five tourism regions may be somewhat different. Note also this onlyaddresses shoulder and winter season potential. Later we will combine this assessment with theassessment of demand influencers to establish overall priorities.First Level of Potential (Total points 15 and over)Attractions/Activities/Niche Productso Major Natural attractions and Selected Ecological Reserveso Gros Morne National Parko Professional theatre/entertainmento Packageso Getawayso Pre and post meetings/convention packageso Major events – sports (examples would include events such as the Brier, Canadianchampionships for figure skating, minor hockey, etc. The events should haveAtlantic region profile at a minimum and preferably national or internationalprofile)Market Segmentso Explorerso FITo MeetingsSecond Level of Potential (10 to 14 points)Attractions/Activities/Niche Productso Heritage attractionso Major events – theatre, cultural, entertainmento Terra Nova National parko Community based cultural programso Resorts, lodges, cottages, innso Destination hiking trailso Golfo Provincial Parkso Outdoor adventure activities and outfitterso Learning programs/packageso Expedition cruisingo Special Interest Products (other than at Selected Ecological Reserves) – Birds,ArchaeologyMarket Segmentso TouringTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study