Newfoundland and Labrador Product Development Strategy

- 279 -Zone 11:EmeraldSupplyZONE 11 – EmeraldNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 7 95 1 9 5 79 1 7 0 0B&Bs 4 12 0 0 1 3 3 9 0 0Cottages 3 15 0 0 1 4 2 11 0 0B&Bs/Inns 1 8 0 0 1 8 0 0 0 0Total: 15 130 1 9 8 94 6 27 0 0% Of each6.7% 6.9% 53.3% 72.3% 40% 20.8% - -typeRegion 111 1,468 3.6% 2% 57.7% 70.6% 32.4% 25.5% 6.3% 1.9%(Central)Province 550 7,121 3.5% 2% 60.5% 57.3% 25.8% 29% 10.1% 11.7%° The zone has some130 units, with noproperties at the 4 –4.5 star level andfewer than 30rooms at the 3 – 3.5star levelDemand100%90%80%70%60%50%40%Zone 11 Emerald Occupancy with Comparison to the Region andProvince; 200233%61%71%° Occupancy rates in 30%21%this zone are the20%lowest of all zones 10%in the province,0%with evenJuly/Aug June-Sept AnnualJuly/August barelyreaching 40% - thisZone Region Provinceis illustrative of thehighly transient nature of the tourism activity in this area – visitors are passing through but notstaying over.° This may in part be a reflection of the relatively poor quality of accommodation in the area –according to the Emerald Zone Tourism Strategy, the quality of much of the accommodation in thearea has dropped to the point where tour operators and independent visitors choose not to stay inthe region° Demand levels are similar for each category of property – with the cottages doing slightlybetter than the hotels/motels and B&B properties29%53%63%41% 47%THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study