Newfoundland and Labrador Product Development Strategy

- 200 -are currently looking at the potential business and employment benefits that the parkcould help generate.As with the Inuit, both the Innu and Métis will have investment resources to bring to thetable." Other InitiativesOther significant initiatives that have occurred since completion of the DestinationLabrador Plan include the following:o The Labrador West Gateway has been constructed in Labrador City.o Battle Harbour has been declared a National Historic District and its global profilewas raised significantly in 2002 through the World Legacy Awards sponsored byConservation International and National Geographic Traveler Magazine.o Porcupine Strand (the Viking Wonderstand from the Norse Sagas), a 40 km sanddune beach near Cartwright, is among the top two or three largest beaches on thecontinent. It is becoming recognized as a major heritage asset and its archaeologicalprogram has been making exciting discoveries under the direction of ArchaeologistLisa Rankin.o Operators from L’Anse au Clair to Cartwright have gotten together to market Route510 as Labrador Coastal Drive.o The historic community of North West River is proceeding to implement its HeritageMaster Plan with initiatives such as waterfront development, the Labrador HeritageMuseum and a Labrador Trapper sculpture being crafted by Luben Boykov.o Selected investments have been made in accommodations; for example, building theNorth Side Motel in Cartwright, expansion of the Alexis Hotel in Port Hope Simpsonand The Royal Inn and Suites in Happy Valley-Goose Bay, with latter upgraded to3.5 stars.o A Transition Committee was formed to begin implementation of the DestinationLabrador strategy but to date, no funding support has been secured The strategyneeds funding, either as outlined in the Destination Labrador Report, or in somealternative form that considers what has happened since the Plan was completed.Additional Observations about the Destination Labrador PlanThe Plan doesn’t outline a strategic approach to the three destination areas (ie, one thatrecognizes their different needs, stages of development, etc).THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study