Newfoundland and Labrador Product Development Strategy

- 266 -most of it in hotel/motel style, traveller service properties located primarily in Gander andto a lesser extent Grand Falls- Windsor. This region has 21% of all units in the province;the distribution of properties and units by type is very close to the provincial averageCENTRAL REGIONNumber Number 1 – 1.5 Star 2 – 2.5 Star 3 – 3.5 Star 4 – 4.5 Starof Prop’s of Units Prop’s Units Prop’s Units Prop’s Units Prop’s UnitsHotel/Motel 36 1031 3 16 29 818 4 197 0 0B&Bs 36 106 0 0 16 48 16 43 4 15Cottages 23 195 1 14 14 134 7 42 1 5B&Bs/Inns 16 136 0 0 5 36 9 92 2 8Total: 111 1468 4 30 64 1036 36 374 7 28% of Each Type 3.6% 2% 57.7% 70.6% 32.4% 25.5% 6.3% 1.9%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%Supply of Accommodations in Central Region: By Star Grade70.6%57.7%32.0%25.5%6.3%3.6% 2.0%1.9%1/1.5 Star 2/2.5 Star 3/3.5 Star 4/4.5 Star° The Central region has a higherthan average percentage of itsunits at the 2 – 2.5 Star level,with over 1,000 units at this stargrade or 71% of the supply in theregion compared to the 58%average for the province overall.° Conversely, the region has alower than average percentage ofproperties and units at the 4 – 4.5Star level, with only 2% of itsunits in this categoryDemandProp'tsUnits80%° The average annual occupancy in the70%Central region is in the 40% range59% 63% 60%° Peak season occupancy rates have only50%43%46% 45%been in the 60% range; with June40% 38%40%37%through September occupancy rates in32%30% 23%the low 50’s20%° This region does slightly better than10%the Eastern region during the rest of0%the year, but occupancy levels are stillgenerally 40% or lower during theOccupancymonths of October through May.° Data on demand by type of property and by star grade (sample of properties in eachcategory is too small to report this data), indicates that, overall, the 3 Star plus propertiesTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study100%90%Accommodation in Central Region - Monthly Occupancy Rates: 200233%21%41%JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC Year