Newfoundland and Labrador Product Development Strategy

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- 177 -only be given in destination areas that are already engaged in a specific effort to develop thismarket segment and are seeing results from this effort. In other words, they have been proactivein developing the market and as a result have created an opportunity. Ideally, thissupport should be provided to the private sector, but in the absence of a private facility orproponent, and where the other pre-conditions described above exist, consideration should begiven to supporting not-for-profit or municipal facilities.Criteria for Assessing Campgrounds for Support and the Types of Features that Shouldbe Considered for SupportCampgrounds being considered for support under the general conditions described aboveshould meet the following criteria:" Located in a designated destination areas or in or close to gateways or hubs/servicecentres." Located in a natural setting, preferably with water access or views. Some effort shouldhave been made to provide campsites in a natural area, with grass/green space, trees, etc.In other words, campgrounds that are located on purely gravel sites should not beconsidered." Participating in the Camping Select Program." Minimum 3 Star Camping Select Rating for facilities and services and 1 – 2 Starminimum for Recreation Facilities, or striving to achieve this rating with the upgradesproposed. The Camping Select Criteria are provided in the appendix. These requirementsinclude, among others:- Minimum of 50% partially serviced sites (i.e. with water and electricity)including some 30 amp electrical serviced sites- Some of the serviced site are pull-through sites- Canteen or take out on premises- Basic supply of grocery items on site- Rest rooms providing flush toilets (minimum 1 facility per gender for each 20sites) and showers (1 facility per gender for each 30 sites)- Laundry facilities available on-site- Dumping station" Have a well-signed and accessible entrance, with at least graded gravel roadways" Cater primarily to transient markets, that is, not be a campground that is primarily forseasonal campers the vast majority of whom are provincial residents." In considering support for campgrounds, special consideration should be given to facilitiesthat are to provide or are proposing to provide some combination of the following:- Some 50 amp electrical service- Internet access or hook-upTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study
- 178 -- Water-based recreational activities such as canoes, kayaks, or access to hikingtrails- Phone service, at least a pay telephone on-site- Sites that are large enough to accommodate the larger recreational vehiclesnow being seen- Additional revenue generating elements, such as camping cabins for exampleTHE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study
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Table of ContentsPage No.Section 3
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Table of ContentsPage No.Section 6:
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Page 14 and 15:
The Top Ten Conclusions (continued)
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Section 1IntroductionTHE ECONOMIC P
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- 2 -Objectives and Scope of the St
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- 4 -" Preparation of several backg
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- 5 -Section 2Newfoundland and Labr
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- 7 -There are expectations that th
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- 9 -A recent National Geographic T
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- 11-“changes to exchange rates a
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- 13-• Family (41%)• Learning (
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Section 3Situational AnalysisTHE EC
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- 16 -o Outdoor activities availabl
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- 18 -The province’s tourism prod
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- 20 -Market perspectives on Newfou
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- 22 -o Transportation to and from
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- 24 -Exhibit 1Satisfaction Levels
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- 26 -RoofedAccommodationsSupply of
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- 28 -Nova Scotia and Prince Edward
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- 30 -Hotel/Motel Occupancy by Star
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- 32 -o There are examples of rooms
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- 34 -pricing, rate structures, dis
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- 36 -A few participants reported s
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- 38 -Exhibit 2Extent to which Acco
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- 40 -Clearly the vast majority of
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- 42 -o Growing use of upscale B&Bs
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- 44 -o Not enough 4 star plus prop
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- 46 -As illustrated in thegraph, t
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- 48 -campsite. The rate for sites
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- 50 -o There appears to be an incr
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- 52 -A niche market within the rec
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- 54 -Argentia facility closes at t
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- 56 -expressed views concerned sig
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- 58 -The Department of Tourism, Cu
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- 60 -the province was about 48% hi
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- 62 -A related issue is recreation
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- 64 -HNL also offers a wide range
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- 66 -" Its core programs include:-
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- 68 -Federal Government ProgramsAt
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- 70 -The tourism industry in Newfo
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Section 4Product Development Initia
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- 73 -Key Issues/Opportunities/Chal
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- 75 -Key Issues/ Opportunities/ Ch
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- 77 -o Product Committee scans cur
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- 79 -o Development of mutual respe
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- 81 -The province has recently int
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- 83 -One of the signature areas id
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- 85 -o Ontario’s Product Allianc
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Section 5Overall Strategic Approach
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- 88-This is not to suggest that we
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- 90-Newfoundland’s major tourist
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- 92-Federal government:o National
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- 94-The approach focuses on buildi
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- 96-on its investment. The $300 mi
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Section 6Strengthening and Building
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- 99 -Demand Influencers - Natural
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Exhibit 4Evaluation of Attractions,
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- 103-Top Priority Influencers (10
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- 105-Exhibit 5Rating of Potential
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- 107-Based on this evaluation, act
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- 109-o Staging a spring or fall ev
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- 111-1. Develop pricing ‘tools
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- 113-Cultural and Heritage Attract
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- 115-o Exhibit 7What Does ‘Cultu
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- 117-There are always risks in con
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- 119-Aboriginal and Acadian Cultur
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- 121-Criteria for SupportThe kinds
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- 123-Other Provincial Initiatives
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- 125-The question arises, however,
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- 127-Provincial/Regional Itinerari
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- 129-o A serious shortage of renta
Page 152 and 153: - 131-This is another sector of the
Page 154 and 155: - 133-Walking and hiking is one of
Page 156 and 157: - 135-The Green Bay Trail Guide pro
Page 158 and 159: - 137-get them developed. We have n
Page 160 and 161: - 138 -Section 7Strengthening and B
Page 163: - 140 -Established Destination Area
Page 166 and 167: - 143 -Some suggestions:o Build on
Page 168 and 169: - 144 -Section 8Strengthening Touri
Page 170 and 171: - 146 -Currently established servic
Page 172 and 173: - 148 -o The absence of Provincial
Page 174 and 175: Section 9Strategies for Accommodati
Page 176 and 177: - 151 -But with demand generating a
Page 178 and 179: - 153 -To be more explicit, the nee
Page 180 and 181: - 155 -to assess this. What occupan
Page 182 and 183: - 157 -o Has evident potential in o
Page 184 and 185: - 159 -o Accessible by roado Archit
Page 186 and 187: - 161 -of a feasible proposal by th
Page 188 and 189: - 163 -The criteria here are relati
Page 190 and 191: - 165 -significant gaps, such that
Page 192 and 193: - 167 -We have used scores of low,
Page 194 and 195: - 169 -o Also, some level operating
Page 196 and 197: - 171 -Preference should be given t
Page 198 and 199: - 173 -If this sort of advice is to
Page 200 and 201: - 175 -some suggestions that the da
Page 204 and 205: Section 10Other Product Development
Page 206 and 207: - 180 -As part of the shoulder and
Page 208 and 209: - 182 -flexibility in this regard.
Page 210 and 211: - 184 -from this process has been s
Page 212 and 213: Section 11Strategies for Market Rea
Page 214 and 215: - 187 -o Brochure and other marketi
Page 216 and 217: - 189 -considered in the mystery sh
Page 218 and 219: - 191 -them of the career opportuni
Page 220 and 221: - 192 -Section 12LabradorOverviewLa
Page 222 and 223: - 194 -Tourism Business Support Fun
Page 224 and 225: - 196 -" Principles and policies fo
Page 226 and 227: - 198 -Changes Since Completion of
Page 228 and 229: - 200 -are currently looking at the
Page 230 and 231: - 202 -development of the Labrador
Page 232 and 233: - 204 -" Identify Business and Prod
Page 234 and 235: - 206 -" Some have been long-held f
Page 236 and 237: Section 13ImplementationTHE ECONOMI
Page 238 and 239: - 209 -barrel for government handou
Page 240 and 241: - 211 -In the second case, the appr
Page 242 and 243: - 213 -General ConclusionsOther con
Page 244 and 245: - 215 -o Econo-museum/learning prog
Page 246 and 247: - 217 -across the province - museum
Page 248 and 249: - 219 -Newfoundland and Labrador To
Page 250 and 251: - 221 -Exhibit 11Functions of the A
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- 223 -The challenge here is the ne
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- 225 -The first iteration of the a
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- 227 -other organizations the team
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- 229 -Given the kind of budget req
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- 231 -FundingWe recommend that the
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- 233 -Linkage with the Tourism Mar
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- 235 -Hospitality Newfoundland and
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PART IIOpportunities for Product De
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- 237 -Section 14Avalon RegionOverv
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- 239 -Exhibit 13Avalon Region - Oc
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- 241 -Destination AreasThe discuss
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- 244 -believes that there is an op
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- 246 -of those interview indicated
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- 248 -Opportunities and NeedsPoten
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- 250 -Opportunities and NeedsWith
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- 252 -Zone 17:Mariner (Baccalieu T
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Section 15Eastern RegionTHE ECONOMI
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- 255 -EASTERN REGIONNumber Number
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- 258 -Trinity Bight (Trinity/Port
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- 260 -Accommodation Supply, Demand
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- 262 -Opportunities and NeedsThe p
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- 264 -° The fall season of Rising
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- 265 -Section 16Central RegionOver
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- 267 -perform better than the lowe
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- 270 -Suggested Tourism Developmen
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- 272 -primarily of the hotel/motel
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- 274 -but demand outside this peri
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- 276 -Demand° Overall occupancies
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- 278 -100%90%80%70%60%50%40%30%20%
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- 280 -100%90%80%70%60%50%40%30%20%
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- 281 -Section 17Western RegionOver
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- 283 -Destination AreasThe discuss
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- 286 -° Raleigh - consider propos
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- 288 -Codroy Valley/Southwest Coas
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Demand- 290 -ZONE 6 - NordicNumber
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- 292 -ooGMNP, this is a significan
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- 294 -Demandoo100%90%80%70%60%50%4
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- 296 -oThere may be some future op
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Section 18Labrador Accommodation As
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- 299 -Supply of Accommodations in
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- 301 -100%90%80%70%60%50%40%30%20%
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- 303 -Zone 5: Labrador StraitsSupp
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- 305 -As with Zone 4, activity in
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Qualmark - New Zealand's official q
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- i -Appendix IIOther Tourism Proje
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- iii -Change and Fogo Islands - Th
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Appendix IIIMap of Regional Economi
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- 1 -Appendix IVGlossary of TermsAC
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- 3 -Geographic Markets: Market seg
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- 5 -Regional DMO: Regional destina
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