Newfoundland and Labrador Product Development Strategy

- 77 -o Product Committee scans current research, they bring their knowledge and set directionfor a contracted facilitator to scope out the opportunitySecond Phaseo Creation of Product Development Analysis Chart which defines the opportunityo What is the experience?o What is the customer profile?o Where is the market?o Who is the competition?o What are the next steps required to develop a program?o Returned to committee for go/no goThird Phaseo Facilitator fully engages with industry leaders to explore their interest, needs andopportunitieso Brings industry to initial meeting to review the results of the Product DevelopmentAnalysis Charto Seeks industry knowledge of product and market to fill in the gapso Industry introduced to the development of a collective draft strategy that addressesproducts, markets, and approachesFourth Phaseo Industry and government commit to shared partnershipo Investment by both sides into plano Management coordination requiredo Completion of strategy and tactics to enter the market placeFifth Phaseo Supplier readiness programs delivered (on going)o Product measurement and performance (mystery shopping)o Tracking of resultso Evaluation of programOTMPC supports a variety of Ontario tourism alliances (around 15 in total). A sampling ofthe alliances is presented below:Outdoor ProductArts in the Wild - Twenty-one member organizations and tourism suppliers operate over 75packages combining hands-on arts and culture education with nature-oriented tourismexperiences.Paddling Ontario- Paddling Ontario positions Ontario as the best kayaking and canoeingdestination in the world. This 21-member alliance offers over 120 outstanding paddling andkayaking packages appealing to a broad spectrum of "hard" and "soft" adventure travellers.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study