Newfoundland and Labrador Product Development Strategy

- 197 -StaffingThe staff proposed for Destination Labrador would include an Executive Director and threeSpecial Team Leaders:" One to address service quality through the Business Support Fund," One to provide development and operational assistance to new capital projects such asGateways, and" The third to focus on resource management issues and improvements to routes and trails.Regional tourism associations would be designated Local Chapters of Destination Labrador andassist with product development.OtherAdditional product development proposals in the Destination Development Plan include thefollowing:" Snowmobile TourismThere is a need to focus on developing more support infrastructure, includingaccommodations and other support services along the Labrador Winter Trails network.The network includes over 1,500 km of trails across Labrador, which also connects into anetwork of Québec trails." Expedition CruisingThe Plan calls for coastal communities to develop the capability of servicing the cruisemarket, to maximize local benefits (discussed further below)." Hunting Product EnhancementThe priority in this area is to manage hunting from the Trans Labrador Highway (ie,reduce hunting from the highway) and develop more remote hunting opportunities." Tourism AccordOnce Destination Labrador is operational, the Plan recommends that a DestinationLabrador Tourism Accord be signed by all major stakeholders including the threeaboriginal organizations, Combined Councils of Labrador, the 5 Zonal Boards, LabradorOutfitters Association and Regional Tourism Associations. The Accord would be acommitment to create and sustain Destination Labrador and to work together inimplementing the Destination Development Plan.THE ECONOMIC PLANNING GROUP of Canada Newfoundland & Labrador Tourism Product DevelopmentD. W. Knight Associates Strategy and Accommodation Needs Study