2004-2005 COLLEGE CATALOG - Luzerne County Community ...

CAR 201-Building A Brand 1 Lect., 4 Lab, 3 Sem.-Hrs.
In this course students will learn what is involved with building a corporate
identity. Students will learn how to understand the needs of the client and develop
professional company logos and collateral pieces, based on marketing research and
incorporate them into several different media outlets. Students will be exposed to
both limited and unlimited budgets, and understand what it takes to build a company
and the products or services it offers. Overall focus of this course will be on
visual design through the use of computer related applications.
Prerequisite: CAR 241, CAR 242, CAR 276.
CAR 202-Creative Art Direction 1 Lect., 4 Lab, 3 Sem.-Hrs.
This course is an introduction into the world of art direction. The student will
work with designated clients to understand their needs and develop professional
works of art that will solve the clients problems. The student will learn how to give
direction, as well as be able to take constructive direction. Upon completion of this
course the student will be able to work with creative directors, graphic designers,
copywriters, marketing managers, and photographers in order to produce innovative
concepts and layouts.
Prerequisite: CAR 201.
CAR 203-On-Line Advertising 1 Lect., 4 Lab, 3 Sem.-Hrs.
In this course students will learn what is involved in promoting a corporate
identity on-line through advertising and promotion. Students will learn how to
increase the visibility of a website through the use of on-line marketing techniques
such as search engine submission, press releases, banner advertising, e-mail marketing,
reciprocal links and guerilla marketing. The overall focus of the course will
be the development of a successful on-line advertising model.
Prerequisite: CAR 293, JOR 100, JOR 211, BUS 201.
CAR 204-Salesmanship/Presentation 1 Lect., 4 Lab, 3 Sem.-Hrs.
This course explains the business aspect of a creative field. The student will
learn how to sell the work they created for a client, as well as learn how to place, it,
bill it, and market it for themselves. The student will be required to build a portfolio
and know how to present it to a potentional client in order to pitch them for
future business.
Prerequisite: CAR 202, JOR 100, JOR 211, BUS 201.
CAR 205-High Impact Advertising 1 Lect., 4 Lab, 3 Sem.-Hrs.
This course is a culumination of all required courses in the advertising curriculum.
It will explore all aspects of advertising: past, present and future. Each student
will use all of the learned abilities from the foundation courses to implement
string, targeted, innovative advertising campaigns for their clients.
Prerequisite: CAR 202, JOR 100, JOR 211, BUS 201.
CAR 218-Professional Painting Portfolio 1 Sem.-Hr.
In this course, the student learns to create an image that is professional and
marketable to galleries and commercial art buyers. They also learn to organize,
promote and set up a one-person show.
Prerequisite: The course will be taken in the student’s final semester after
having completed the recommended painting courses.
CAR 220-Basic Photography 1 Lect., 4 Studio, 3 Sem.-Hrs.
Basic Photography is an entry level course designed to enable the student to
become aware of the fundamentals of black and white photography. Exposure to
cameras, lenses, enlarging equipment, and light-sensitive emulsions through a practical
hands-on approach will allow the student to enjoy and apply the technical
aspects of photography with his or her personal creative instincts.
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