2004-2005 COLLEGE CATALOG - Luzerne County Community ...

JOR 103-Feature Writing 3 Lect., 2 Lab., 4 Sem.-Hrs.
A course designed for the advanced journalism student. Students will be assigned
specific feature-type assignments and will be required to use a more creative
approach than is customary in straight news writing. Students also will be
required to determine what type of photographic effort should be included to
strengthen the finished presentation.
Prerequisites: JOR 101, JOR 102 or permission of department chair.
JOR 200-Professional Internship 4 Sem.-Hrs.
A supervised observation-experience program of study and assignment to a
professional newspaper, a professional public relations office, or a work site that
offers the student an opportunity to employ skills learned in the JOR program.
Students will work 200 hours with their employers and expect to spend one hour
each week in conference with the journalism instructor and others in the internship
program.
Prerequisites: JOR 101, 102, 103 (minimum 2.0 GPA in each course) or
permission of department chair.
JOR 201-Copy Editing and Make-up 3 Sem.-Hrs.
Evaluating news and display: editing and rewriting news for the mass media,
(with emphasis on the daily newspaper), newspaper typography, make-up and
news judgment and selection; using appropriate software programs to create newspaper
pages.
Prerequisite: JOR 101.
JOR 202-Advertising 3 Sem.-Hrs.
A study of basic principles of advertising. Elements of advertising; survey of
different departments of advertising work, including copy, art, display, trademarks,
media, and knowledge of graphics and layout. Analysis of current advertisements.
Advertising as a social force. Creating ads using the latest computer software.
JOR 209-Special Projects Workshop 4 Sem.-Hrs.
A supervised program of study and assignment designed to culuminate a
student’s coursework by employing writing, editing, design, and marketing skills
learned in the JOR program in the development of a professional publication (newspaper,
Web publication or magazine). The workshop requires that the student display
a high level of skills mastery in the area of concentration of the selected topic.
Each student is required to provide 200 hours of work, which includes preparation,
production, and meetings.
Prerequisites: JOR 101, 102, 103 (Grade C or better in each course) and
permission of the department chair.
JOR 211-Introduction to Public Relations 3 Sem.-Hrs.
This course is an introduction to the fundamentals and basic communication
principles and instruments involved in the profession of public relations. Since public
relations professionals are presumed to be effective writers, speakers, organizers
and listeners, stress is placed on writing and interviewing. There is also an emphasis
on gathering and analyzing information, particularly in the realm of publics
and public opinion, and in utilizing research in formulating strategies and preparing
presentations. Consideration is given to the history of public relations as well
as to the role of public relations in the future, to media law and ethics, and to problem-solving
and crisis management. Tactics, techniques and critical skills are learned
through analysis of actual public relations case studies, and through the hands-on
experience of preparing public relations strategies and campaigns.
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