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Small Talk

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88 . the fine art of small talk<br />

History Lessons<br />

• How did you two meet?<br />

• How did you get started ______?<br />

• What got you interested in this area?<br />

• When did you first know you wanted to be a<br />

______?<br />

• What brought you to Colorado?<br />

• How do you all know each other?<br />

• What got you interested in marketing?<br />

• What gave you the idea for this business?<br />

• What happened first?<br />

PREPARING FOR THE LONG HAUL<br />

Prepare for a conversation like you’d prepare for an<br />

interview—both as the interviewer and the interviewee.<br />

It takes much less effort to prepare for a conversation<br />

than a job interview, but the philosophy is the same. You<br />

want to have material prepared that is relevant to the<br />

event so that you can converse articulately and gracefully.<br />

I call the questions that fall into this category “interviewing<br />

questions”; they help keep the conversation<br />

humming along. As I drive into a parking lot before en-

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