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View/Open - Research Commons - The University of Waikato

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to boycott the company. 134 <strong>The</strong> company may, as a result <strong>of</strong> consumer reaction, be<br />

forced out <strong>of</strong> business.<br />

6.3.3.2 Local Communities 135<br />

Though their action may not be immediate and direct, the local community may<br />

influence the government by lobbying for regulation <strong>of</strong> the company‟s policies in<br />

respect <strong>of</strong> the use <strong>of</strong> land and disposal. 136 Further, they can also influence the<br />

government‟s decision on tax policy which could affect the company‟s business. 137<br />

Without good relations with the local communities, it will be difficult for the<br />

company to maintain its goodwill. 138 Hence, the current trend is for the company to<br />

be involved with the local community as part <strong>of</strong> its social responsibility. Many large<br />

corporations are involved with education and environmental programmes as part <strong>of</strong><br />

their contribution to the communities.<br />

6.3.3 Limitations <strong>of</strong> the Stakeholders <strong>The</strong>ory<br />

Despite continuing recognition, there are many criticisms <strong>of</strong> the theory that have<br />

been discussed in the literature. Firstly, by serving the interests <strong>of</strong> many groups, the<br />

theory resurrects the agency problem because it provides better opportunity for<br />

unscrupulous directors to act in their own interests. 139 Directors have wide<br />

134 Ibid.<br />

135 See section 172(1) (d) <strong>of</strong> the UK Companies Act 2006 which requires a director to consider the<br />

impact <strong>of</strong> the company‟s operations on the community and the environment.<br />

136 Freeman above n52 at 25.<br />

137 Ibid.<br />

138 Parkinson above n50 at 267.<br />

139 Hill and Jones above n59 at 145; Phillips above n 56 at 19-20; Keay “Corporate Objective” above<br />

n40 at 677.<br />

145

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