GENERAL MEETING DRAFT - Bankier.pl

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In order to be able to respond to changing customer expectations and the requirement of staying close to
local needs which have arisen in the new situation of international banking, last December the Group
initiated the development of a new organizational and business model specifically for UniCredit’s markets
in Italy, Germany and Austria: the One 4 C Program.
The Program’s objectives are summarized as follows:
� To improve customer satisfaction in all customer segments by changing the current business
model and corporate culture
� To further enhance the Group’s closeness to local communities in Italy by improving our dialogue
with them through the use of tools that enable us to understand regional and local needs better
� To change the structure of our Italian entities in line with the new business model.
As a result of the review and as part of it, in March it was considered the opportunity to change the
Group’s corporate structure in Italy by bringing all the business carried on by the main Group’s banks in
Italy under UniCredit SpA.
In line with the objectives of the One 4 C Program, UniCredit SpA will therefore serve the Italian market
as a whole and all its customer segments, and to this end it will be organized in four specialized business
segments, viz.:
1. Households, dedicated to private individuals.
2. SMEs, i.e. businesses with annual turnover of up to €50 million.
3. Corporate Banking, for businesses with annual turnover in excess of €50 million.
4. Private Banking, for clients with assets in excess of €500,000.
These changes will, we think, strengthen the Group’s present divisional model and further increase
customer satisfaction, by promoting more highly specialized skill-sets, greater simplicity and faster
response times, and closer ties to the local communities in which the Group operates, driven by more
effective organization and greater autonomy in the branches.
The One 4 C Program also provides for UniCredit’s organizational structure to be redesigned in line with
the new business model by appointing cross-divisional Regional Chairmen to interface with key figures in
their region and act as a single reference point for the needs of all local stakeholders, whether external or
internal.