GENERAL MEETING DRAFT - Bankier.pl

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>> Report on Operations
Retail
In terms of sales performance, the sales network in Italy in 2009 generated €26 billion in investment
product sales (+10% y/y), having concentrated on simple products with a low risk profile, with a daily
increase in sales over the previous year. The net assets under management since the beginning of the
year increased by €1.1 billion (2% of the stock of the start of the year), thanks to the positive managed net
inflow of €3.4 billion in the second half-year. Assets under management were primarily sustained by the
allocation of UniGarantito, a guaranteed principal insurance product with a minimum annual return, with
€2.5 billion of sales in the second half-year and about 215,000 policies for a value of €7 billion since the
beginning of the year.
The Retail Strategic Business Area was able to increase total financial assets to €9 billion compared to
the beginning of the year (+4%), mainly due to the appreciation in indirect deposits following the recovery
of the financial markets in the second half. The three commercial banks continued to provide support to
small businesses through the provision of some €11 billion in new loans, amounting to over 165,000 loan
files since the beginning of the year.
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UniCredit Bank AG in 2009 continued to serve the three strategic customer segments (mass market,
affluent and small business) with three models of dedicated services which reflect their different needs.
The main objective for the Mass Market segment in 2009 was to increase product penetration by
providing requirement-based advice and expanding online banking. In this customer segment, the
"Willkommenskonto" current account continued to be in high demand by customers. The product won
several awards last year, including an award in the CHIP-Test 2009 performed by the German magazine
"CHIP" and the first to test the security of online banking. UniCredit Bank AG has begun to only issue
cards that include microchip in order to increase security for its customers,.
In the Personal Banking segment due to the ongoing uncertainty in the financial markets and the
significant decrease in interest rates, in 2009 UniCredit Bank AG focused consulting services on mediumterm
bonds and safe investment products with guaranteed principal, which have been very well received,
allowing it to win new deposits in the first part of the year. Moreover the new investment product
"VermögensDepot privat Defensiv" was added to the offering and new flows were recorded from bond
funds "F&C Stiftungsfonds”. In terms of insurance products, in 2009 UniCredit Bank AG optimized the
successful AktivRente insurance product, dedicated to affluent customers and designed to maximize the
tax benefit on premiums paid. This product adapts the risk profile to the investor’s various life stages and
the market situation, and gradually decreases at the approach of maturity.
In the Small Business segment UniCredit Bank AG continued to support its customers in 2009 by
extending them new lines of credit worth €1 billion in 2009, to provide them with the liquidity necessary to
support their businesses. UniCredit Bank AG also continued to offer the new Business Class service
model to its customers, aimed at key small business customers, through which all small businesses can
count on two professionals: a dedicated business consultant and a specialist dedicated to the business
customer’s total personal investment requirements. UniCredit Bank AG extended the use of the Business
Dialog consultancy tool, through which advisors analyzed the initial investments and risk propensity of
clients to identify new investment opportunities. In the fourth quarter, UniCredit Bank AG launched an
"Konto4Business" account package presenting value-added services, including access to the Deutsche
Post mailing industry, specialized seminars and free marketing advice. This initiative has enabled
UniCredit Bank AG to acquire thousands of new customers in a few months.