GENERAL MEETING DRAFT - Bankier.pl

Times change, but commitments do not. We emerged from 2009 with a renewed sense of purpose and
direction. What was important to us before is even more important today. Namely, our customers.
Accordingly, we developed a new mission statement in 2009 to reinforce those principles and practices that
we believe to be drivers of greater customer centricity. Emphasized in this mission is the desire to make
banking as easy as possible for our customers by offering the kind of simple, straightforward solutions that
can assist them in achieving their financial goals reliably and efficiently.
This is what we call “real-life banking”. It means providing our clients with more than just financial services
by giving them the right support at the right time and in the right way. It is about looking our customers in the
eye, working closely with them to assess their real-life needs, and then using our expertise to deliver effective
solutions through smooth and easy interactions.
We believe that our rigorous dedication to simplicity and transparency will continue to advance excellence
in all that we do. It will also maintain and grow the trust of our customers - a trust that is exemplified in the
following pages.
This year’s report features photographs and personal stories from UniCredit Group customers across Europe,
highlighting the concrete role that our company has played in their lives. Each of these individuals,
who represent the foundation upon which we are structuring our shared future, has told us about a time
we made their life easier.
2009 Consolidated Reports
and Accounts
GENERAL MEETING DRAFT