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GENERAL MEETING DRAFT - Bankier.pl

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A model based upon four pillars:<br />

Customer Centricity<br />

is the focus of our Retail, Corporate & Investment Banking and Private Banking areas, which are charged with delivering<br />

specialized customer coverage to maximize long-term value and customer satisfaction.<br />

A Multi-Local Approach<br />

that empowers the Group’s local banks to oversee our distribution networks and customer relationships.<br />

Global Product Lines<br />

are the value-added centers for all regions that leverage the Group’s significant in-house expertise, such as Asset<br />

Management.<br />

Global Service Lines<br />

that sup<strong>pl</strong>y our network coverage functions and product factories with specialized services, including Banking Back Office, ICT,<br />

Credit Collection, Procurement Services, Real Estate and Shared Service Centers.<br />

DIVISIONAL MODEL<br />

Strategic Business Areas<br />

that fully leverage the Group’s expertise.<br />

CEE Divisionalization Program<br />

that aims to achieve a “unified vision” of overall CEE business.<br />

Business Lines<br />

that focus on generating distinct products and services for our diversified client base.<br />

Competence Lines<br />

that monitor, guide and support – for their area of competence – Groupwide business activities and related risks.<br />

16 2009 Consolidated Reports and Accounts · UniCredit Group

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