GENERAL MEETING DRAFT - Bankier.pl

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>> Reports on Operations
Central Eastern Europe (CEE)
ATF Bank successfully increased its deposit base by more than 40%, especially in retail reaching a
market share of almost 14%. The card business expanded thanks to the focus on salary schemes for
employees of SMEs and Corporate clients; the number of active cards reached 159,300 as of year end
2009. Activities in Corporate included a network restructuring to 5 regional corporate centers and a
successful deposit generation campaign.
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While the economies of many CEE countries show the first signs of recovery, the financial crisis is
expected to continue to affect the real economy and the banking sector in 2010. UniCredit’s CEE banks
plan to follow a selective growth path with a differentiated approach given the heterogeneous situation of
the different countries in the region. Overall, due to the unchanged commitment of UniCredit Group to the
CEE region, the Group is prepared to take existing growth opportunities and to continue to provide a full
range of banking products and services to its customers throughout the region. This approach includes a
plan to open up to 100 new branches focused on individual country-specific growth opportunities.
Further activities to boost revenues will include efforts to improve customer satisfaction through a
simplification of processes and procedures, based on the UniCredit Group’s focus on customer centricity.
The Group also aims at further enhancement of the effectiveness of the sales force and network
optimization measures and at cross-selling activities including the development of new product packages.
In the still volatile economic environment, risk management will stay at the center of attention with a clear
focus on risk monitoring and asset quality. The CEE banks will continue their conservative lending policy.
Identified improvements in the CEE Credit Risk processes will be implemented in 2010, directed both at
improving the quality of loan portfolio and reducing loan defaults as well as improving the service to the
customer in reducing time to loan approval and disbursement.
The CEE banks will also seek further efficiency improvements and synergies within their organisations.
Planned measures comprise the simplification of processes and efficiency programs for back office
functions throughout the region.