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1996 Electronics Industry Environmental Roadmap - Civil and ...

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Disposition<br />

80<br />

Government, business, <strong>and</strong> consumers must all participate so that enough material is generated<br />

to be cost-effective.<br />

An increasing volume <strong>and</strong> variety of discarded equipment requires approaches that can<br />

grow <strong>and</strong> adapt to changing conditions.<br />

The results must be apparent <strong>and</strong> measurable. Measurements would include, for<br />

example, cost savings associated with reductions in hazardous waste volumes; energy<br />

conserved; volume of material diverted from l<strong>and</strong>fills by the recycling of plastics, metal,<br />

<strong>and</strong> glass; <strong>and</strong> cost savings resulting from the use of recycled materials rather than new<br />

materials in production.<br />

Cooperative efforts between industry <strong>and</strong> government might result in a focused legislative <strong>and</strong><br />

public education program to stimulate markets <strong>and</strong> remove roadblocks to recycled products or<br />

materials, provide incentives to motivate companies to participate, <strong>and</strong> encourage <strong>and</strong> educate<br />

consumers. In such an effort, trade associations are critical. The goal is to influence opinion to<br />

remove barriers or create incentives, promote inter-jurisdictional (<strong>and</strong> international) conformity<br />

in definitions <strong>and</strong> regulations, <strong>and</strong> promote public acceptance of recycled-content products <strong>and</strong><br />

materials. This effort would also address the importance of integrating environmental messages<br />

<strong>and</strong> supporting statements about recycled products into educational curricula.<br />

Among private consumers, acceptability could be addressed through the provision of warranties<br />

comparable to new equipment, <strong>and</strong> increased use by the information technology industry of<br />

outlet stores (mirroring a national trend popular in many other product segments). In addition,<br />

secondary markets for refurbished equipment or recaptured components or materials need to be<br />

established. Perhaps an initial education-based step is a public campaign of consumer <strong>and</strong><br />

corporate education that encourages the return of equipment.<br />

One proposed infrastructure approach from the talan group, inc. (tgi) provides an incentive for<br />

the computer owner to make the system available for dispositioning. tgi proposes that homecomputer<br />

owners be given a tax break for donating a computer system to a charitable foundation,<br />

the amount of the tax break will be dependent upon the particular type of computer. Via a<br />

network established for this program, the user would contact a commercial shipping company to<br />

receive a shipping package <strong>and</strong> arrange for a product pick-up. The shipping fee would be<br />

charged to the donor, <strong>and</strong> may be tax deductible. Once the foundation receives the system, the<br />

donor is provided with a receipt <strong>and</strong> the foundation moves forward with reclamation of<br />

components <strong>and</strong> recycling for resource materials.<br />

Another potential collection infrastructure was discussed at the 1995 MCC Electronic Products<br />

Disposition workshop, where opportunities <strong>and</strong> challenges of attracting investment <strong>and</strong><br />

entrepreneurs to opportunities with retired computers were put forth. One critical need identified<br />

was to more fully characterize the existing installed base <strong>and</strong> disposition channels. There is a<br />

need for a more in-depth underst<strong>and</strong>ing about the installed base of electronic products that might<br />

enter the disposition pipeline. There is also a need for a greater underst<strong>and</strong>ing of the channels<br />

available for managing retired computer systems. This effort could take the form of a joint effort<br />

between OEMs, suppliers of recovery/recycling services, <strong>and</strong> the government. Other industries<br />

would also be studied to identify applicable/replicable models. A general model was discussed at<br />

the workshop for the disposition of consumer electronic products (see Figure 5-1).

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