Effective Communication - Emergency Management Institute ...

UNIT 7: PREPARING ORAL PRESENTATIONS
Answers
Case Study 7.1: Emergency Messages: Informational or
Motivational? (Continued)
Answers to Case Study
Identify as many messages as you can and decide whether they are best presented as
informational messages or motivational messages.
There are many potential messages in this situation, including safety, traffic, local economy,
and insurance.
Your answers are correct if you accurately made a distinction between factual and persuasive
messages.
Examples of messages best presented as informational include:
Telling the public which businesses are in operation and which are closed.
Telling the public about new traffic patterns during reconstruction.
Informing the public of curfew policies.
Reviewing flood mitigation techniques.
Examples of messages best presented as motivational include:
Urging residents to support downtown merchants during recovery.
Congratulating emergency responders for their work.
Encouraging residents to learn about flood mitigation measures.
Persuading community officials that mitigation is cost-effective.
Learning
Points
Most emergencies will require that you communicate both informational and
motivational messages.
Notice the verbs that begin the sample messages above. Information is
factual, but motivational messages are emotional.
While the differences in informational and motivational presentations are
many, both are based in well-researched, logical arguments that lead the
listener to the desired conclusion.
Think about a presentation that you will make in the future. Refer to Job Aids
7.2, Preparing an Oral Presentation, and 7.3, Delivering an Oral Presentation
on the following pages.
Effective Communication Page 7.9