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Effective Communication - Emergency Management Institute ...

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UNIT 5: USING TECHNOLOGY AS A COMMUNICATION TOOL<br />

Answers<br />

Case Studies in Choosing and Combining <strong>Communication</strong><br />

Technologies (Continued)<br />

Answers to Case Study 5.3<br />

If you were in control of the broadcast, how could you have used technology differently to avoid<br />

this misunderstanding?<br />

Your answer is correct if it contains any of these elements:<br />

Label the satellite image with the event date.<br />

Add a crawl line that identifies the satellite image.<br />

Follow the satellite image with contrasting current imagery.<br />

Learning<br />

Points<br />

Anticipate how various audiences may interpret or misinterpret the<br />

message.<br />

In cases where technology is potentially confusing, use more than one to<br />

ensure understanding.<br />

Consider whether the additional technology really adds meaning to your<br />

message and whether the potential confusion is worth the risk.<br />

Summary and Transition<br />

In this unit, you gained perspective on how technology serves to enhance<br />

communication. You also explored several scenarios and considered the best<br />

mix of low- and high-tech media. In the next unit, you will study oral<br />

communication.<br />

Before you proceed to the next unit, take a few minutes to complete the<br />

Knowledge Check on the next page.<br />

<strong>Effective</strong> <strong>Communication</strong> Page 5.11

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