Effective Communication - Emergency Management Institute ...
Effective Communication - Emergency Management Institute ...
Effective Communication - Emergency Management Institute ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
UNIT 5: USING TECHNOLOGY AS A COMMUNICATION TOOL<br />
Answers<br />
Case Studies in Choosing and Combining <strong>Communication</strong><br />
Technologies (Continued)<br />
Answers to Case Study 5.3<br />
If you were in control of the broadcast, how could you have used technology differently to avoid<br />
this misunderstanding?<br />
Your answer is correct if it contains any of these elements:<br />
Label the satellite image with the event date.<br />
Add a crawl line that identifies the satellite image.<br />
Follow the satellite image with contrasting current imagery.<br />
Learning<br />
Points<br />
Anticipate how various audiences may interpret or misinterpret the<br />
message.<br />
In cases where technology is potentially confusing, use more than one to<br />
ensure understanding.<br />
Consider whether the additional technology really adds meaning to your<br />
message and whether the potential confusion is worth the risk.<br />
Summary and Transition<br />
In this unit, you gained perspective on how technology serves to enhance<br />
communication. You also explored several scenarios and considered the best<br />
mix of low- and high-tech media. In the next unit, you will study oral<br />
communication.<br />
Before you proceed to the next unit, take a few minutes to complete the<br />
Knowledge Check on the next page.<br />
<strong>Effective</strong> <strong>Communication</strong> Page 5.11