Effective Communication - Emergency Management Institute ...

UNIT 4: IDENTIFYING COMMUNITY-SPECIFIC COMMUNICATIONS ISSUES
Case Study
Case Study 4.1: Town Meeting
Your community has a large population of immigrants and their descendants from India. As part
of a community preparedness campaign, you have been asked to speak at a town meeting
about how to be prepared for extreme temperatures.
On the evening of your talk, you arrive early to check out the audience and notice that a large
percentage is Indian. As you begin your talk, you notice that the Indian members of the
audience are slowly shaking their heads back and forth sideways. You don’t understand why
they don’t understand your message because the others in the audience are obviously
engaged.
Effective Communication Page 4.2