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Effective Communication - Emergency Management Institute ...

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UNIT 5: USING TECHNOLOGY AS A COMMUNICATION TOOL<br />

Combining High-Tech and Low-Tech Tools<br />

In most cases, you can use a mix of high-tech and low-tech tools to support<br />

your message. In choosing your methods, consider your:<br />

Message (What?)<br />

Purpose (Why?)<br />

Recipient (Who?)<br />

The table below examines some of the nuances of each of these three<br />

elements.<br />

Message Purpose Recipient<br />

What do you want to<br />

convey?<br />

What tone is appropriate<br />

for your information?<br />

Is there more than one<br />

message?<br />

Why are you distributing<br />

this information?<br />

How and when do you<br />

want people to respond?<br />

How soon do people need<br />

this information?<br />

Who is the audience?<br />

What are the primary<br />

languages spoken by your<br />

target audience?<br />

What are the special<br />

communication needs<br />

among your audience<br />

(including needs dictated<br />

by culture)?<br />

Where do they typically<br />

learn new information?<br />

Review the case studies that follow and consider how technology can be used<br />

to support the message and audience needs.<br />

<strong>Effective</strong> <strong>Communication</strong> Page 5.5

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