Effective Communication - Emergency Management Institute ...

UNIT 7: PREPARING ORAL PRESENTATIONS
Case Study
Case Study 7.2: Protecting Animals During Natural Disasters
Based on the scenario described below:
Choose the type of speech that is appropriate for the scenario.
Determine any special needs of the audience.
Identify key points to be covered by the speech.
Identify the information you will need to substantiate key points.
Develop a delivery strategy that addresses how to overcome speech
anxiety.
You are the local emergency manager in a rural, coastal New England town of 9,000. Seasonal
residents and tourists increase the town population to 23,000 during the summer months. Yearround
residents have experienced serious hurricane damage in the past and are strongly aware
of their vulnerable peninsula location. There is only one four-lane road that leads west off the
peninsula.
There is no component in the community’s emergency response plan that addresses livestock
or companion animals. Since the last serious hurricane hit this community, there has been a
significant increase in the number of horse farms, and 72 percent of the households now have
at least one pet.
You realize that it is imperative to incorporate animals into local evacuation and disaster
response planning. Your community has a local hazard mitigation plan and participates in the
National Flood Insurance Program. There is a local pet protection society.
Effective Communication Page 7.13