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Effective Communication - Emergency Management Institute ...

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UNIT 8: COURSE SUMMARY<br />

Preparing Oral Presentations<br />

Three common elements to successful oral presentations are:<br />

The message matches the audience.<br />

The content and delivery match the purpose.<br />

The delivery is clear and engaging.<br />

Matching the message to the audience begins with analyzing the needs of the<br />

audience. After you determine the “who, what, when, where, and why” aspects,<br />

it is easy to determine the right message and the most effective delivery.<br />

It is likely that you will make one of two types of presentations—either<br />

informational or motivational. To determine which type is appropriate, ask: Am<br />

I relying on facts or shaping opinions?<br />

Informational presentations:<br />

Transmit specific knowledge.<br />

Present information directly or through explanation.<br />

Feature statistics or supporting research.<br />

Present ideas in logical sequence.<br />

Motivational presentations:<br />

Create awareness, change attitudes, or garner support.<br />

Use concrete language to communicate abstract points.<br />

Use vivid and interesting language.<br />

<strong>Effective</strong> <strong>Communication</strong> Page 8.6

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