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Effective Communication - Emergency Management Institute ...

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UNIT 5: USING TECHNOLOGY AS A COMMUNICATION TOOL<br />

Case Study<br />

Case Studies in Choosing and Combining <strong>Communication</strong><br />

Technologies (Continued)<br />

Case Study 5.3: Using Technology to Add Meaning<br />

During a hurricane watch, a local television broadcast features a dramatic satellite image from a<br />

hurricane that hit the area 2 years ago. The broadcaster announces that the footage is 2 years<br />

old and explains that he is using it to underscore the importance of taking protective action.<br />

Residents of a nursing and rehabilitation home view the broadcast. Some of the residents do<br />

not hear the announcer’s explanation and assume that the footage is current. This creates<br />

stress and misunderstanding among the residents.<br />

If you were in control of the broadcast, how could you have used technology differently to avoid<br />

this misunderstanding?<br />

____________________________________________________________________________<br />

____________________________________________________________________________<br />

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<strong>Effective</strong> <strong>Communication</strong> Page 5.10

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